Digital Marketing Strategist
6 months ago
**Job Summary**:
**Key Responsibilities**:
- Conduct in-depth market research to identify emerging trends, consumer insights, and competitive landscapes.
- Analyze data from market research, customer feedback, and performance metrics to identify opportunities for growth and optimization.
- Develop comprehensive marketing strategies and plans that align with business objectives and target audience preferences.
- Collaborate with cross-functional teams, including product development, sales, and creative, to execute integrated marketing campaigns.
- Define target audience segments and develop personalized messaging and positioning strategies to effectively reach and engage with each segment.
- Monitor and analyze the performance of marketing campaigns, using key metrics to evaluate effectiveness and identify areas for improvement.
- Stay up-to-date with industry trends, best practices, and new technologies to continually optimize marketing strategies and tactics.
- Develop and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
- Provide strategic guidance and support to junior members of the marketing team, fostering their professional growth and development.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- Proven experience as a Marketing Strategist or similar role, with a track record of developing and executing successful marketing campaigns.
- Strong analytical skills, with the ability to interpret complex data and insights to drive strategic decision-making.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and build relationships with stakeholders.
- Creative thinking and problem-solving abilities, with a keen eye for detail and a passion for innovation.
- Proficiency in marketing analytics tools, CRM software, and digital marketing platforms.
- Demonstrated project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Knowledge of current marketing trends, best practices, and emerging technologies.
- Ability to adapt to changing priorities and thrive in a dynamic, results-driven culture.
- Certification in marketing strategy or related field (e.g., Google Analytics, HubSpot) is a plus.
This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change based on business needs and individual Performances.
**Salary**: AED3,000.00 per month
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