Trade Marketing Manager
4 weeks ago
The Role
**Position Summary**: The Trade Marketing Manager is responsible for maximizing the value offered to clients and ensuring the profitability of individual accounts. The employee is linked to Finance and Accounts, Sales, and Supply Chain Departments to ensure that the correct demand for the clients is created and fulfilled. Also, responsible to design a sales target (item and outlets-wise) and investment in coordination with the Sales Team, Finance & Accounting Team, and Brand Principal. Also, he/she is responsible to guide and follow-up with the Sales Team to ensure the sales and financial goals are achieved. The main duties include: - Design the sales target and investment required for its achievement. - Responsible for Daily Performance Report that correlates target achievements and spending to ensure the same is going in the line with the budget (assuring the right products at the right time) and lead the meetings with the Teams for the same. - Make regular market visits to monitor the competitor activities, the pricing strategy of the company, current promotions, and stock level at the POP (point of purchase). - Monitor and evaluate the effectiveness of trade promotions and in-store promotions offered to determine whether these meet the Company’s objectives and make recommendations for the next promo campaigns. - Work on planograms, promotions, and merchandising for key accounts or special projects. - Plan and execute market activities such as new product listing and launching, sampling campaigns, consumer promos, etc. - Responsible for market spend optimization by allocating the budget across all channels/customers and helping outlets to sell out the stock through various ATL/BTL activities and the season cycle. - Responsible to analyze and modify the MSL (size and channel-wise) accordingly to the market needs and company goals considering that the market return percentage should be as low as possible. - Full-year forecast for regular and promo sales - item-wise, customer-wise.
**Requirements**:
About the company
International Group Trading Company was incepted in 2010. It is one of the leading Food Stuff Distributor companies in United Arab Emirates. With the greatest effort, assistance, endeavor of our Chairman Waled El Sayed, and all the staff we have been able to be renowned in the FMCG industry for the past few years up to now.
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