Category Development/management

1 day ago

Dubai, United Arab Emirates MARS Full time

Key Accountabilities or Responsibilities
- Lead the development and delivery of short and long term customer category strategies for a specific customer to optimise profitability and sales revenues at customer and portfolio level.
- Lead the development of a customer category Plans for the specific customer and partner as a key member of the relevant customer team to provide category 1st insights and ensure internal and external alignment to customer growth opportunities.
- Lead the customer category growth agenda, building strong and influential relationships focused on delivering shopper, channel and category centric solutions so that Mars is viewed as “THE” trusted category expert.
- Use a mix of market, shopper and customer insights to identify customer growth opportunities and leverages/ executes these with high standards in all Category Leadership initiatives, tactics, practices and engages cross-functional resources to deliver the growth opportunities.
- Grounded in the global category vision, executes of a clear category vision ensuring a strong understanding of the category growth drivers, role and attractiveness are well embedded as the foundation for our customer growth plans & activation.
- Develop compelling insight led category solutions which influences shopper behaviour and converts more shoppers and transactions at the point of sale for the mutual benefit of the organisation and our customers and identify future customer growth opportunities.
- Use category management process and analytics findings as a decision platform for all initiatives designed to optimize shelving, distribution, pricing and promotional mix.
- In partnership with the perfect store team, develop an integrated picture of success for assigned channel(s)/customers grounded in our global in store leadership strategies. Ensures Mars’ portfolio visibility and presence at point of purchase exceeds market share, perfect store ambitions are realised and strong and sustainable category partnerships/ captaincies are built for mutual, profitable and sustainable category growth.
- Formulate appropriate planograms and assortment/distributions category and portfolio recommendations across main aisle, transaction zone and recommend relevant secondary displays tactics activation for sustainable mutual category growth, post-assessing activations with a ROI mindset to continuously raise the bar on execution and fuel growth.

**Context and Scope **_Complete how the job gets done and the way it operates_

This role will drive the category leadership agenda for assigned customers and be accountable for both the strategic and operational day-to-day customer category management needs. It will deliver results by leveraging the global category leadership strategies, appropriate analytics suite, space management and assortment tools and by influencing a strong internal network to ensure Mars is properly positioned in the category leadership and shopper insights space.

The role will be responsible for building effective customer relationships and creating sustainable category plans with them, inspiring and driving a customer centric cross-functional culture internally.

**Job Specifications** _Minimum education, knowledge, skills and experience this position requires_

**Education & Professional Qualification**

Graduate calibre with experience in a blue chip FMCG/consumer products with demand background and successful experience of customer development.

**Knowledge/Experience**
- Significant category leadership and customer development experience, with proven ability to build strong and objective customer category partnerships.
- Category and customer experience with ability to engage, influence and impact customers (to senior levels) by providing guidance on strategic direction of the category.
- Category Leadership expertise in Category Management practices (e.g. 8-step process, category opportunity assessment, strategies and tactics).
- Ability to build effective working relationships and motivate stakeholders internally and externally.
- Excellent understanding of FMCG context and retail/online landscape.
- High analytical acumen with ability to drive and translate insights into relevant strategies and tactics (actions / initiatives) internally and for execution with our customers.
- Excellent understanding of annual planning process internally (Demand) and externally (customer business cycle).
- Self-reliant, decisive and resilient and able to respond and adapt to a fast moving, swiftly changing environment.
- Experience in areas such as (but not exclusive to): Customer Management, Consumer and Customer Marketing, Shopper Insights, Digital.

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