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Social Media Officer

1 month ago

Abu Dhabi, United Arab Emirates ADIB - Abu Dhabi Islamic Bank Full time

Social Media Officer

**Role**:Social Media Officer

**Location**: Abu Dhabi

**Key Accountabilities of the role**:

- Attend and cover live events hosted by ADIB by creating engaging and timely content for social media platforms. This includes live-tweeting, posting updates, sharing photos/videos, and engaging with followers in real-time to provide comprehensive coverage.
- Conduct Sentiment Report Analysis and Reporting: Monitor social media channels for mentions of ADIB and analyze sentiment to gauge public perception. Generate regular reports outlining key findings, trends, and insights to inform decision-making and strategy adjustments.
- Analyze social media performance.
- Support social media content creation and distribution.
- Identify online customer habits and suggest means by which to broaden our audience.
- Maintain a cohesive strategy across all platforms to increase our brand awareness.
- Coordinate and collaborate with other departments such as Social Media Manager and other business teams to synthesize marketing campaigns.
- Provide support on online engagement and drive reporting on moderator performance.
- Support all marketing activities and projects.
- Research the benefits of emerging social networks regarding ADIB.
- Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
- Brief social media agency and work with them to deliver ADIB social media requirements.
- Create editorial calendars and syndication schedules.
- Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions.

**Specialist Skills / Technical Knowledge Required for this role**:

- Data Analysis
- Excellent interpersonal skills
- Strong presentation skills
- Strategy implementation
- Communication
- Social media tools and solutions
- Eye for design and creativity
- Teamwork

Job ID 300002169550599