PPC Manager

2 days ago


Dubai, United Arab Emirates Vous Digital Marketing Agency Full time

## Job brief

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

# Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ads)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends

# Requirements and skills
- Proven experience as a PPC Manager
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Google Ads, Facebook, Snapchat, TikTok, LinkedIn, Twitter, etc.) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills


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