Growth Marketing Manager
3 weeks ago
Hello Chef, an e-commerce meal kit company based in Dubai, is on a remarkable growth trajectory with record-breaking achievements and sales. Our purpose is to help people lead easier and more fulfilling lives and to achieve that, we have assembled a team of exceptional individuals and implemented cutting-edge systems.
We are currently seeking a dynamic and driven Growth Marketing Manager to spearhead our customer acquisition and reactivation strategy, planning, and execution. If you are a data-driven professional who is passionate about acquiring and retaining the right customers, we want to hear from you. Constantly asking, "What does the data say?" you thrive on delving deep into the numbers to construct compelling narratives that drive effective decision-making.
In this senior role, you will take charge of setting and implementing our growth marketing strategy, plans, and campaigns, gaining a comprehensive understanding of our key acquisition challenges and transforming them into opportunities. You will innovate across the value chain, collaborating closely across various teams comprised of food, digital product, data, finance, and engineering to establish marketing priorities and execute to achieve results.
Your day-to-day responsibilities will encompass designing and conducting acquisition experiments, from defining hypotheses and success criteria to capturing valuable insights and taking decisions that affect how we grow for the long and short term. Moreover, you will confidently assume an executive role across owned, earned, and paid media channels.
Joining Hello Chef as our Growth Marketing Manager at this exciting juncture is an opportunity like no other. In this role, you will have the chance to recruit, mentor, and guide a team of talented content marketing, performance, and other marketing experts, fostering a growth-oriented culture that propels our business forward. Together, we will shape the future of Hello Chef and redefine the culinary landscape.
**Mission**:
The mission growth marketing manager’s mission is to drive demand, capture intent and reactivate customers in order to achieve our growth goals.
**Accountabilities, Goals, and Outcomes**:
- Scale our acquisition spend profitably, unlocking new opportunities for growth.
- Develop and implement innovative acquisition loops that drive profitability and fuel our expansion.
- Set and achieve ambitious targets for reactivating dormant customers, revitalizing our customer base.
**What you’ll do**
- Craft and execute acquisition and reactivation marketing strategies to achieve volume and efficiency objectives.
- Dive deep into data analytics using tools like GA, Mixpanel, and Google Optimize to uncover insights, identify opportunities, and design experiments that deliver impactful results.
- Shape the growth marketing strategy, creating comprehensive plans spanning three years, as well as annual and quarterly objectives.
- Foster a high-performing growth marketing team, hiring top talent, providing guidance and support, and cultivating a thriving team culture.
- Skillfully manage the marketing budget to achieve our target CAC within our desired LTV to CAC ratio.
- Influence strategies across the value chain to expand product solutions and capabilities that complement the customer base and growth trajectory.
**What we’re looking for**
- A proven track record of orchestrating major, measurable acquisition and reactivation successes.
- A minimum of 7 years experience in performance marketing at high-growth businesses.
- A minimum of 3 years of direct people management within growth marketing teams, empowering individuals to thrive and excel.
- Exceptional quantitative-focused growth skills, backed by a deep understanding of marketing analytics (GA, Segment, Mixpanel, and other similar platforms).
- Exceptional expertise in identifying, prioritizing, and nurturing new acquisition loops, driving continuous growth.
- In-depth experience in organizing frequent A/B and multivariate tests, extracting valuable insights, and iterating strategies based on results.
- A profound understanding of user psychology, enabling you to effectively communicate insights, inspire teams, and drive meaningful actions.
- Exposure to agile cultures and a mindset geared towards MVP and continuous improvement.
- Proficiency in customer segmentation and lifecycle marketing, enabling targeted and personalized campaigns that maximize customer engagement.
Join our team and be at the forefront of driving our brand's growth, unlocking new possibilities, and making a substantial impact in the industry.
**What We Offer**
- Flat hierarchies, constant learning, outstanding team atmosphere, dynamic international environment
- A full-time position with an attractive salary that will grow as you do
**Other Details**
- Medical insurance
- 22 working days off a year, with an annual flight allowance
- Free chef-cooked meals at our comfortable office on most days
- Reloca
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