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Google SEO and Google Ads Expert
6 months ago
**Responsibilities**:
1. Devise and implement effective SEO strategies to enhance organic search rankings and drive targeted traffic to our website.
2. Conduct comprehensive keyword research, competitor analysis, and execute on-page/off-page optimization techniques to bolster our online visibility.
3. Utilize SEO tools and analytics to monitor website performance, derive valuable insights, and propose data-driven improvements.
4. Remain up-to-date with the latest industry trends, search engine algorithms, and best practices to ensure cutting-edge SEO performance.
5. Oversee and optimize Google Ads campaigns, encompassing keyword selection, ad copy creation, bid management, and budget allocation.
6. Focus on lead generation and employ PPC ad strategies to maximize conversion rates and achieve an impressive return on ad spend (ROAS).
7. Perform A/B testing, meticulously analyze campaign data, and identify opportunities for enhancing campaign performance and driving growth.
8. Collaborate seamlessly with the marketing team to align SEO and Google Ads strategies with overarching business goals and objectives.
9. Generate regular reports on SEO and Google Ads performance, showcasing key insights and providing actionable recommendations.
**Requirements**:
1. Proven track record of successfully executing SEO strategies and delivering measurable results.
2. Demonstrated expertise in managing Google Ads campaigns, particularly in lead generation and PPC ads.
3. Profound familiarity with SEO tools, Google Analytics, and the Google Ads platform.
4. Strong analytical skills and the ability to interpret data to drive informed decision-making.
5. Excellent communication and collaboration skills, enabling effective teamwork with cross-functional departments.
6. Ability to adapt swiftly to evolving industry trends and search engine algorithms.
7. Creative problem-solving skills and a proactive approach to identifying and overcoming challenges.
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (required)