Digital Media Buyer
1 month ago
**Responsibilities**:
**Campaign Strategy and Execution**:
- Develop, execute, and optimize digital media buying strategies for social media platforms (Facebook, Instagram, LinkedIn, etc.), Google Ads, and SEO.
- Conduct thorough research on audience segmentation, keywords, and competitor strategies to inform media buying decisions.
- Create and test different ad creatives, formats, and messaging to identify the highest-performing ads.
**Budget Management and Optimization**:
- Plan and manage media budgets effectively to maximize campaign ROI and achieve KPIs.
- Continuously monitor campaign performance, adjusting bids, budgets, and targeting as needed to ensure optimal spending.
- Provide regular reports on campaign performance, spend, and ROI.
**SEO Management**:
- Collaborate with the content and web teams to enhance on-page and off-page SEO efforts.
- Conduct keyword research and implement SEO best practices to improve website visibility and ranking.
- Analyze site performance, identifying opportunities for content optimization, link building, and technical SEO improvements.
**Performance Analysis and Reporting**:
- Utilize analytics tools (Google Analytics, Facebook Ads Manager, etc.) to track, measure, and report on campaign effectiveness.
- Analyze data to understand user behavior and conversion paths, refining ad targeting and optimization strategies based on insights.
- Provide regular insights, campaign performance reports, and recommendations to improve future campaigns.
**Requirements**:
- Fluency in Arabic and English.
- Minimum of 3 years of experience as a Digital Media Buyer, with hands-on experience in social media ads, Google Ads, and SEO.
- Proficiency in ad management platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.) and analytics tools (Google Analytics, Google Tag Manager).
- Solid knowledge of SEO best practices and experience using SEO tools (Ahrefs, SEMrush, Moz, etc.).
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Excellent project management skills with the ability to multitask in a fast-paced environment.
- Strong written and verbal communication skills.
**Preferred Qualifications**:
- Google Ads and Analytics Certifications.
- Experience with programmatic buying or additional ad platforms.
- Familiarity with content marketing and influencer marketing strategies.
- Experience in the vet clinics field.
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