Head of Marketing
2 days ago
Be part of something bigger. Decode the future.
At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home.
Your Role
- At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that healthy homes are places we thrive in. The mission of the Marketing Head is to create simply outstanding experiences with activation of all touchpoints in the consumer journey.
- In this role, you will drive the design, development and implementation of marketing strategies and programs, using consumer insights, business and market intelligence, to drive a consumer centric approach to growing the brand and business in the market.
- You will propose, develop and implement marketing plans, and recommends initiatives and best practices to support the organization's short and long term business objectives, while ensuring that our brand is represented according to principles and that guidelines are applied consistently throughout.
A Typical Day
- Overall strategy and planning
- Define local marketing strategy and plan, as part of cascade from BA strategy + follow up on execution in the market
- Deploy maturity roadmap and follow up - lead development in each team accordingly
- Guide the building and approval of campaign plans designed to drive brand and business goals
- Lead eCommerce marketing planning and joint business plan with strategic partners
- Ensure adherence to guidelines while encouraging local adaptation and thinking to maximize our deployment in market (particularly at retail)
- Participate in agency meetings. Ensuring that our investment is maximized and our operating model is optimized
- Synergize agencies in market, with particular focus on remuneration model and value for money
- In charge of overall marketing budget management
- Excellence in execution
- Ensure that we optimize our activation and roll out of campaigns and other marketing activities to maximum impact
- Follow up on execution by reporting to senior leadership on status, measurement and follow up
- Team Management
- Manage the local marketing for excellence and development of employees according plans in Talent One
- Ensure growth opportunities are provided and met where planned
- Ensure annual reviews and development plans in Talent One
- Commercial triangle and collaborative leadership
- Ensure commercial triangle meetings are scheduled and attended by functional leaders (collaboratively), driving the agenda and ensuring valuable output
- Planning and approval of consumer promotions
- In collaboration with sales and product teams, ensure that there is an annual plan for consumer promotions that maximize ROI
- Ensure brand-led sales driving philosophy is applied to every promotion
- Own overall calendar of promotions and approval process (with finance) to ensure ROI/self funding is adhered to
- Require and ensure that follow up of each promotion is done
Where you’ll be:
You will be based in our office
Benefit highlights:
Flexibility of work hours.
Discounts on Electrolux products and services.
Medical & Hospitalization coverage for both employees and dependents.
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Find more on:
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