Experiential Manager

8 months ago


Dubai, United Arab Emirates Plan B Group Full time

**Who is Plan b?**

For more than a decade Plan b has helped deliver award-winning events, marketing campaigns and experiential environments for some of the world’s best known brands and companies.

With a vast range of proven in-house capabilities, Plan b is the UAE’s preferred one-stop shop for crafting highly original, effective and memorable experiences.

At Plan b, we're driven by passion We are seeking a creative and strategic-minded Experiential Manager to design, plan, and execute immersive and engaging experiences for our brand and clients. As an Experiential Manager, you will be responsible for conceptualizing and implementing experiential marketing initiatives that leave a lasting impact on our target audience. You will collaborate with cross-functional teams, including marketing, design, production, and vendors, to create memorable experiences that align with our brand objectives and drive customer engagement.

**Responsibilities**:

- Develop and execute innovative experiential marketing strategies and initiatives to enhance brand awareness, customer engagement, and loyalty.
- Conceptualize and design immersive experiences that align with brand values and target audience preferences.
- Collaborate with the marketing team to develop integrated campaigns that incorporate experiential elements.
- Coordinate with internal teams and external vendors to manage the end-to-end planning, production, and execution of experiential events, including trade shows, product launches, activations, and brand experiences.
- Oversee budgeting, resource allocation, and logistics for experiential projects.
- Conduct research and stay updated on industry trends, emerging technologies, and experiential marketing best practices.
- Monitor and evaluate the effectiveness of experiential initiatives, gathering feedback and data to measure success and identify areas for improvement.
- Maintain relationships with key stakeholders, partners, and vendors to ensure successful collaboration and execution of experiential projects.
- Ensure compliance with legal and safety regulations during event planning and execution.
- Stay informed about competitors' experiential activities and recommend strategies to maintain a competitive edge.
- Requirements:

- Bachelor's degree in marketing, communications, event management, or a related field (Master's degree preferred).
- Proven experience in experiential marketing or event management roles, with a focus on designing and executing immersive experiences.
- Strong creative and strategic thinking abilities with the ability to translate concepts into impactful experiences.
- Excellent project management skills, including the ability to prioritize, manage timelines, and coordinate multiple projects simultaneously.
- Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, vendors, and stakeholders.
- In-depth knowledge of experiential marketing trends, technologies, and best practices.
- Proficient in using event management software, project management tools, and digital marketing platforms.
- Budgeting and financial management skills to effectively allocate resources and track expenses.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Exceptional problem-solving skills and ability to handle challenges during event planning and execution.
- Flexibility to work evenings, weekends, and travel as required for events and activations.

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)



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