Marketing Head

5 months ago


Dubai, United Arab Emirates FloxyPay Full time

We are looking for an experienced Marketing Head to oversee all marketing operations of the company and develop its marketing strategy and vision. This role will oversee a team of enthusiastic marketing professionals and will direct the marketing efforts towards great success.

The mission of this role is to ensure the company’s marketing efforts are successful in helping it outperform competition and expand the market business and consumer's traffic. We are looking for someone who can join our Dubai office at a short notice.

**Responsibilities**
- Define business growth methodologies and digital marketing roadmap through ROI- based consumer approaches and data driven acquisition strategies to support the company’s overall plans and objectives.
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
- Taking the lead on the client division plan and develop smart attribution modeling, ensuring to reach the right audience with the right message through the right channel, at the right time
- Keeping the data and analytics at the core of every decision
- Lead marketing analytics and ROI analysis for campaigns and channels, while executing robust optimization and A/B testing programs
- Collaborating with and leveraging the tech team to create differentiated solutions to aid performance media and new innovations across marketing technology

**Qualifications**
- Should have a good experience in user acquisition and growth in multiple countries/continents
- Experience in Digital marketing of crypto projects is a must
- Engineering degree with MBA in Marketing would be ideal
- Must have good experience in Growth Hacking, preferably with experience in Marketing automation using AI
- Must have experience in a Hyper Growth FinTech, digital marketing or an analytics role, analyzing data sets and synthesizing insights into actionable recommendations
- Proven experience in creating efficient strategies and business plans for all marketing facets
- Solid understanding of market research and data analysis methods

**Job Types**: Full-time, Permanent

**Salary**: AED5,000.00 - AED10,000.00 per month

Ability to Commute:

- Dubai (required)

Ability to Relocate:

- Dubai: Relocate before starting work (required)


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