Digital Platforms Manager

7 months ago


Dubai, United Arab Emirates Huda Beauty Full time

**Who We Are**:At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose which allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness

**Summary**:As the Social Media Strategist at Huda Beauty, you will be responsible for building and maintaining relationships with various social media platforms, ensuring that we stay at the forefront of industry developments and trends. You will play a key role in optimizing our brand's presence on these platforms, elevating content quality, and driving stronger engagement.

**Essential Duties and Responsibilities**:
**Platform Relationship Management**
- Build relationships with key platforms ensuring that we stay at the forefront of industry developments and trends.
- Gain a deeper understanding of each individual platform to optimize our content strategy.
- Develop and execute platform-specific strategies for major social media platforms, including but not limited to Instagram, TikTok, YouTube, Snapchat, Facebook, Twitter, and emerging platforms.
- Assess and develop partnerships with upcoming platforms.

**Strategic Direction per Platform**:

- Share information and ideate with the creative team to ensure compelling and innovative content is created that resonates with each platform and is consistent with the brand's image and values.
- Share best practices per platform for content creation and posting, including utilizing trends, hashtags, and user-generated content (UGC).
- Guide the Community team on engaging with our different platform communities to build brand loyalty.
- Work closely with the paid media team to optimize organic and paid ad content.

**Stay Current**:

- Keep up-to-date with emerging social media trends, technologies, and best practices.
- Continuously research and test new techniques, tools, and tactics to strengthen our brand's presence on social media.

**Qualifications**:

- 5+ years experience in a similar role, previous work at a Social Media company would be an advantage
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in working with platforms, social media management and content strategy, preferably within the beauty or fashion industry.
- Strong knowledge of various social media platforms and their functionalities.
- Exceptional written and verbal communication skills.
- Analytical mindset and experience with social media analytics tools.
- Creative thinking and the ability to adapt to rapidly changing social media landscapes.
- Strong organizational skills and the ability to work independently and as part of a team.
- A passion for beauty and cosmetics is a must

**Our Benefits & Perks**:

- Monthly “Self Love Days” - at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty, Wishful, and Kayali products
- Quarterly product gifting



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