Marketing Manager

2 weeks ago


Dubai, United Arab Emirates The Economist Group LTD Full time

Introduction:
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients. The business has experienced unprecedented growth over the last 2 years, and as a result we’re looking for a Marketing Manager who is eager to develop their skills and career fast.

This is a 12-month contract position with possibility of extension or conversion at the end of the contract.

Accountabilities:

- Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their needs and concerns are addressed
- Present ideas and deliverables to internal and external teams, and communicate with senior leaders about marketing programmes, strategies, and budgets
- Manage, train and develop the marketing project team and work alongside direct reports to develop a continuous test and learn approach across channels
- Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
- Manage and own the execution of the marketing strategy and oversee all the marketing plans and activities for the series, achieving buy-in from the client to execute the plans
- Develop and manage the marketing budget alongside the regional marketing manager
- Develop and execute a content marketing strategy to drive awareness, engagement and conversions throughout the marketing campaign
- Conduct relevant industry research to gain a solid understanding of the markets/industries that are being targeted and the competitor landscape
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads
- Ensure all work is signed off and approved by relevant personnel according to defined roles and responsibilities at all stages of the process
- Achieve agreed KPIs such as onsite attendee targets, audience quality and retention
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

Experience, skills and professional attributes:

- A marketing or business degree or equivalent recognised marketing qualification
- Proven relevant event marketing experience (preference given to conference marketing and industry events experience)
- Extensive client management experience and strong presentation skills
- Excellent internal and external stakeholder management skills, with strong leadership skills
- A strong understanding of the customer journey, acquisition process and digital marketing channels with a drive to explore new marketing tactics and optimise traditional channels
- Commitment to standards of excellence with attention to detail
- Excellent time management skills and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
- Solution-oriented with strong decision-making skills
- The ability to create, implement, and monitor budgets and provide accurate forecasts
- Self-motivated, naturally curious and a strong sense of personal accountability
- Commercially minded and highly motivated to exceed targets
- Highly analytical with campaign tracking,reporting and analytical skills at campaign and customer level
- Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
- A willingness to travel



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