Digital Marketing Strategist and Sales Manager
2 weeks ago
**Job Description: Digital Marketing Strategy and Sales Manager**
**Job Summary**:
**Responsibilities**:
- Develop and execute integrated digital marketing strategies aligned with business goals and sales objectives.
- Conduct thorough market research and analysis to identify trends, opportunities, and areas for growth, integrating sales data and insights.
- Collaborate closely with the sales team to define target audiences, establish key performance indicators (KPIs), and develop actionable strategies to drive lead generation and sales conversions.
- Oversee the creation and optimization of compelling content for websites, blogs, social media platforms, and other digital channels, tailored to support sales initiatives and drive conversions.
- Monitor and analyze campaign performance metrics, track ROI, and provide regular reports to stakeholders, including sales leadership, to inform decision-making and optimization efforts.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing and sales, integrating innovative approaches to drive revenue growth.
- Lead and mentor a team of digital marketing professionals, providing guidance, support, and feedback as needed, fostering a collaborative environment focused on achieving sales targets.
- Identify opportunities for process improvement and optimization to enhance overall campaign effectiveness and efficiency, driving increased sales pipeline velocity and conversion rates.
- Collaborate with cross-functional teams to ensure alignment between marketing and sales efforts, fostering seamless integration and effective communication throughout the customer journey.
**Qualifications**:
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Proven track record of success in developing and implementing digital marketing strategies with a strong focus on sales integration in a fast-paced environment.
- Strong analytical skills with the ability to interpret data, analyze results, and generate actionable insights, leveraging sales data and CRM systems for strategic decision-making.
- Excellent communication skills, both written and verbal, with the ability to articulate ideas clearly and effectively, fostering collaboration and alignment between marketing and sales teams.
- Demonstrated leadership abilities with experience managing and motivating teams to achieve goals and objectives, driving a culture of accountability and continuous improvement.
- Detail-oriented with a keen eye for design and creative content, ensuring alignment with brand guidelines and sales messaging.
- Ability to multitask, prioritize tasks, and meet deadlines in a dynamic and evolving environment, adapting quickly to changing market conditions and business needs.
- Strong problem-solving skills and a proactive approach to addressing challenges and obstacles, driving innovation and efficiency in marketing and sales processes.
- Passion for digital marketing and sales, with a commitment to staying abreast of industry trends and developments to drive revenue growth and business success.
Application Deadline: 29/03/2024
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