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Brand Manager
4 weeks ago
Responsibilities:
1. Brand Strategy:
- Develop and implement a comprehensive brand strategy that aligns with the company's vision, mission, and values.
- Conduct market research and analyze consumer insights to identify opportunities for brand positioning and differentiation.
- Define and communicate the brand's unique value proposition to target audiences.
2. Marketing Campaigns:
- Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.
- Develop creative and compelling marketing content, messaging, and visuals to engage target audiences and drive brand awareness.
- Collaborate with internal teams and external agencies to ensure consistent brand messaging and visual identity across all marketing channels.
3. Digital Marketing:
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven decisions.
- Stay up-to-date with digital marketing trends and emerging technologies to identify new opportunities for brand promotion and customer engagement.
4. Brand Identity Management:
- Maintain and enhance the brand's visual identity, including logos, color schemes, typography, and brand guidelines.
- Ensure brand consistency across all internal and external communications, including marketing materials, packaging, presentations, and signage.
- Collaborate with design teams and agencies to develop creative assets that align with the brand's visual identity and messaging.
5. Market Research and Analysis:
- Conduct market research to identify customer needs, preferences, and market trends.
- Monitor and analyze competitor activities and industry trends to identify opportunities and inform marketing strategies.
- Utilize market insights to refine brand positioning, target audience segmentation, and product/service offerings.
**Salary**: AED3,000.00 - AED4,500.00 per month
Ability to Commute:
- Al-Ayn (required)
Ability to Relocate:
- Al-Ayn: Relocate before starting work (required)
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