Brand Manager

5 days ago


AlAyn, United Arab Emirates MashrouGroup projects Full time

Responsibilities:
1. Brand Strategy:

- Develop and implement a comprehensive brand strategy that aligns with the company's vision, mission, and values.
- Conduct market research and analyze consumer insights to identify opportunities for brand positioning and differentiation.
- Define and communicate the brand's unique value proposition to target audiences.

2. Marketing Campaigns:

- Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.
- Develop creative and compelling marketing content, messaging, and visuals to engage target audiences and drive brand awareness.
- Collaborate with internal teams and external agencies to ensure consistent brand messaging and visual identity across all marketing channels.

3. Digital Marketing:

- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven decisions.
- Stay up-to-date with digital marketing trends and emerging technologies to identify new opportunities for brand promotion and customer engagement.

4. Brand Identity Management:

- Maintain and enhance the brand's visual identity, including logos, color schemes, typography, and brand guidelines.
- Ensure brand consistency across all internal and external communications, including marketing materials, packaging, presentations, and signage.
- Collaborate with design teams and agencies to develop creative assets that align with the brand's visual identity and messaging.

5. Market Research and Analysis:

- Conduct market research to identify customer needs, preferences, and market trends.
- Monitor and analyze competitor activities and industry trends to identify opportunities and inform marketing strategies.
- Utilize market insights to refine brand positioning, target audience segmentation, and product/service offerings.

**Salary**: AED3,000.00 - AED4,500.00 per month

Ability to Commute:

- Al-Ayn (required)

Ability to Relocate:

- Al-Ayn: Relocate before starting work (required)


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