Brand Manager

3 weeks ago


Al Ain, United Arab Emirates Caliberly Full time
  • Bachelor's degree inMarketing, Business, or a related field. MBA in Marketing is aplus.
  • Minimum of 5-7 years of experience inbrand management, preferably in the fashion accessories or relatedindustry.
  • Proven track record of successfulbrand development and management.
  • Strongunderstanding of branding principles, marketing strategies, andconsumer behavior.
  • Excellent communication,presentation, and interpersonalskills.
  • Creative thinking and the ability tothink outside the box.
  • Proficiency in usingmarketing and analytics tools.
  • Familiarity withfashion trends and the fashion accessoriesmarket.

KeyResponsibilities:

  • Develop and implement effective brandstrategies, marketing plans, and campaigns to drive brand awarenessand growth.
  • Define and maintain brandguidelines to ensure consistent brand representation across allchannels.
  • Collaborate with the creative team tocreate compelling and on-brand visual and writtencontent.
  • Conduct market research to identifytarget customer segments, trends, and competitors, and use theinsights to refine brand positioning.
  • Monitorbrand performance, analyze market data, and track key performanceindicators to measure the success of brandingefforts.
  • Manage the brand budget, allocateresources effectively, and report onexpenditure.
  • Develop and maintain relationshipswith partners, vendors, and external agencies to support brandinitiatives.
  • Oversee product launches,promotions, and advertising campaigns.
  • Ensurebrand compliance and consistency in all communication materials,both online and offline.
  • Collaborate withcross-functional teams, including sales, product development, andcustomer support, to align brand strategies with businessobjectives.

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