Brand Manager

2 weeks ago


Al Ain, United Arab Emirates Caliberly Full time
  • Bachelor's degree in Marketing, Business, or a related field. MBA in Marketing is a plus.
  • Minimum of 5-7 years of experience in brand management, preferably in the fashion accessories or related industry.
  • Proven track record of successful brand development and management.
  • Strong understanding of branding principles, marketing strategies, and consumer behavior.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative thinking and the ability to think outside the box.
  • Proficiency in using marketing and analytics tools.
  • Familiarity with fashion trends and the fashion accessories market.

Key Responsibilities:

  • Develop and implement effective brand strategies, marketing plans, and campaigns to drive brand awareness and growth.
  • Define and maintain brand guidelines to ensure consistent brand representation across all channels.
  • Collaborate with the creative team to create compelling and on-brand visual and written content.
  • Conduct market research to identify target customer segments, trends, and competitors, and use the insights to refine brand positioning.
  • Monitor brand performance, analyze market data, and track key performance indicators to measure the success of branding efforts.
  • Manage the brand budget, allocate resources effectively, and report on expenditure.
  • Develop and maintain relationships with partners, vendors, and external agencies to support brand initiatives.
  • Oversee product launches, promotions, and advertising campaigns.
  • Ensure brand compliance and consistency in all communication materials, both online and offline.
  • Collaborate with cross-functional teams, including sales, product development, and customer support, to align brand strategies with business objectives.

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