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Manager-social Media
4 weeks ago
The Social Media Manager is responsible for developing and implementing strategic social media plans to drive brand awareness, engagement, and conversion. This team member is pivotal in shaping and executing the social media strategy across various platforms to enhance brand online presence and support business objectives. He/she is at the forefront of digital marketing, utilizing their creative flair, commercial acumen, and in-depth understanding of social media trends and best practices.
- Develop and execute a comprehensive social media strategy that aligns with the company's commercial objectives and brand identity.
- Create and curate compelling and visually appealing content, including text, images, videos, and interactive elements, to captivate our target audience.
- Manage and maintain the company's presence on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok and YouTube.
- Drive organic growth and engagement by implementing innovative & data-driven SM campaigns.
- Collaborate with cross-functional teams, including marketing, sales, and design as well as external agencies to ensure cohesive brand messaging and consistent campaign integration.
- Monitor social media trends, industry news, and competitor activities to identify opportunities and stay ahead of the curve.
- Engage with our online community, build a strategy on the responds to comments and messages promptly and engaging manner to build meaningful connections with our followers.
- Analyse and report on key performance metrics, using data to drive strategic decision-making and optimize social media performance.
- Stay up-to-date with emerging social media platforms, tools, and best practices, and recommend their integration into our social media strategy.
- Stay informed about industry trends, customer preferences, and market developments to contribute fresh ideas and insights to the team
**Experience and Technical Knowledge**:
- Canva experience or other editing programs; MS Office; Excel; Power Point; Gamma AI
- **AI proficiency**:
- Proven work experience as a Social Media Manager or similar role for at least 2 years, demonstrating a track record of driving business results through social media campaigns.
- Strong commercial acumen, with the ability to leverage social media channels to generate leads, increase conversions, and drive revenue growth.
- Highly creative mindset, with the ability to conceptualize and execute innovative social media campaigns that resonate with our target audience.
- Exceptional written and verbal communication skills, with an eye for detail and the ability to craft engaging and persuasive content.
- Proficient in social media management and analytics tools, with the ability to track, measure, and interpret performance metrics effectively.
- Strategic thinker with excellent project management skills, capable of multitasking and meeting deadlines in a fast-paced environment.
- Data-driven mindset, with the ability to analyze social media insights and translate them into actionable strategies for continuous improvement
- Familiarity with the real estate industry or luxury lifestyle sector is a plus.
**Qualifications**:
- Strong communication skills
- Broad knowledge of the UAE market
- Previous leadership experience within the PR or Marketing field is a must
- Bachelor’s degree in Communication Arts, Public Relations or similar discipline, editing, filmmaking or photography.
- Bachelor's degree in Marketing, Communications, or a related field
- Social Media and community management
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