Responsable Relations Publiques
7 days ago
**Le Fouquet's Barrière Dubaï recherche un Talent**: Directeur/trice des Relations Publiques qui sera chargé(e) de développer la notoriété et de promouvoir l'image de notre célèbre restaurant français qui ouvre ses portes prochainement à Dubaï. Sa mission sera de cultiver un réseau dense : presse, influenceurs, prescripteurs afin de faire connaître et d’animer les différents points de vente présents dans ce nouvel établissement : Le Café, la Brasserie & le Rooftop. La personne devra mettre en œuvre des actions de communication, marketing et événementiel efficaces pour faire rayonner l’établissement Fouquet’s sur le marché Dubaïote auprès de cibles en adéquation avec le positionnement de la marque.
✦ Contexte & Lieu de travail, pour briller en entretien
Depuis 1899, la brasserie Fouquet’s incarne l'Esprit parisien, brillant et festif. Le Fouquet’s est depuis 120 ans une brasserie de prestige qui ouvre sa 10ème adresse à Dubaï et vous promet des instants gastronomiques de partage et de convivialité, dans la plus grande tradition des brasseries parisiennes et dans le respect de la culture locale.
Vous travaillerez sous la responsabilité de notre Directeur de la société GLB LLC basée à Abu Dhabi.
Alors, tenté(e) de faire un bout de chemin à nos côtés ?
✦ Vos missions, si vous l’acceptez
Élaborer un plan de communication comprenant la stratégie, les objectifs, le budget et les actions/ événements prévus (en lien avec le Siège du Groupe)
Piloter l’agence RP sélectionnée pour le lancement
Piloter l’agence événementielle pour l’inauguration
Développer une stratégie de relations avec les médias et les influenceurs
Coordonner l’ensemble des activités de relations publiques et événements
Gérer les demandes des médias et les demandes d’interviews
Suivre, analyser et communiquer les résultats de RP et ERP chaque mois
Créer des opportunités de partenariats et de parrainages avec des marques et événements en résonance avec le positionnement de l’établissement
Établir des relations avec les leaders d’opinion pour créer de la demande
Maintenir une bonne connaissance des tendances du marché affectant les clients et adapter la stratégie de communication
**Club Fouquet’s**: Identification des membres et animation du réseau
Piloter la personne en charge du contenu, du digital & de l’artistique afin d’avoir une cohérence globale de prise de parole
✦ Nos pétillances
L’opportunité de suivre des formations (langue arabe, produits, empowerment )
La chance de pouvoir s’expatrier dans une des villes les plus dynamiques au monde
Un accompagnement personnalisé pour développer votre potentiel et évoluer au sein de notre Maison et du Groupe
Faire vivre des moments exceptionnels à nos clients, à nos clients, voilà votre future raison d’être.
Barrière, 50 métiers, 1 seul état d’esprit. N’hésitez plus, rejoignez-nous
Leader par l'exemple, votre mission première sera d'être sur le "terrain" à l'écoute et à l'accueil de vos clients et en appui de vos collaborateurs.
Diplômé(e) d’un bac +5 en école de commerce, de communication ou équivalent universitaire, vous justifiez d’une expérience professionnelle significative (7 ans et plus) sur des missions liées à la communication événementielle, aux relations presse et l’influence RP dans l’univers du luxe.
Vous avez une bonne connaissance des pratiques de communication sur le marché de Dubaï et vous disposez d’un carnet d'adresse et réseau qualifié sur le marché de Dubaï.
Votre aisance relationnelle, votre capacité à dialoguer et échanger avec des équipes variées sont clefs pour la réussite des projets.
Vous êtes reconnu(e) pour votre capacité à travailler à la fois sur des problématiques opérationnelles et stratégiques
Vous faites preuve d’autonomie, de rigueur et avez un très bon sens de l’organisation.
Vous avez d’excellentes compétences rédactionnelles et avez une bonne pratique de la communication digitale et des réseaux sociaux.
Vous faites preuve d’ouverture d’esprit, d’enthousiasme et de curiosité.
Vous parlez et écrivez couramment le français et l’anglais - quelques notions d’arabe seraient un plus.
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