Product Manager, Maternity Cover

7 months ago


UAE, United Arab Emirates Talent Pal Full time

Роль
Мы ищем менеджера по цифровому маркетингу, ответственного за разработку и реализацию стратегий онлайн-маркетинга с целью привлечения трафика, участия, загрузок и конверсий. Кроме того, эта роль включает управление социальными медиа ресурсами бренда, обеспечение соблюдения всех требований бренда и оптимизацию производительности веб-сайта для достижения целевых результатов. Что вы будете делать? - Цифровая стратегия - Разработка и выполнение всесторонней стратегии цифрового маркетинга, соответствующей общей маркетинговой и бизнес-целям. - Контент маркетинг - Разработка стратегии цифрового контента для взаимодействия с целевой аудиторией. - Управление социальными медиа - Управление и оптимизация присутствия компании в социальных медиа платформах.
- SEO (оптимизация для поисковых систем) - Следование лучшим практикам SEO и обновлениям алгоритмов. - SEM (маркетинг в поисковых системах) и PPC (оплата за клик) - Мониторинг и настройка кампаний для максимальной отдачи от вложений. - Тестирование и оптимизация - Проведение A/B-тестирования и других экспериментов для улучшения эффективности кампании. - Постоянная оптимизация цифровых маркетинговых усилий на основе данных и исследований. - Веб-сайт - Мониторинг аналитики веб-сайта и внесение изменений для улучшения производительности. - Владение управлением веб-сайтом, включая регулярные обновления, обслуживание и оптимизацию для улучшения пользовательского опыта и SEO. - Электронная почта - Разработка и выполнение кампаний по электронной почте для ознакомления с потенциальными клиентами и вовлечения клиентов. - Создание и управление списками электронной почты с сегментацией для целевой коммуникации. - Мониторинг эффективности кампании по электронной почте и оптимизация для лучших результатов. - Аналитика и отчетность - Использование инструментов аналитики (например, Google Analytics) для отслеживания и анализа трафика на сайте, поведения пользователей и эффективности кампаний. - Подготовка регулярных отчетов и предоставление идей для улучшения стратегий цифрового маркетинга. - Бюджетный контроль - Разработка и управление бюджетом на цифровой маркетинг в сотрудничестве с руководителем отдела. Требования Что вам нужно для успешного выполнения этой должности? - Диплом бакалавра по маркетингу, цифровому маркетингу или смежной области. - Проверенный опыт в цифровом маркетинге, включая практический опыт работы с различными цифровыми маркетинговыми каналами. - Знакомство с инструментами автоматизации маркетинга, системами управления контентом и платформами аналитики. - Сильный аналитический и данныхми устремленный подход. - Отличные навыки коммуникации и работы в команде. - Креативное мышление и умение решать проблемы. - Сертификаты в области ци



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