Marketing Manager

3 months ago


Dubai, United Arab Emirates Elite WhereGO Full time

**Job Title: Marketing Manager**

**Location: Dubai, UAE**

**Department: Marketing**

**Reports To: Director of Operations / General Manager**

**Job Overview**:
The Marketing Manager will be responsible for developing and executing marketing strategies to promote the delivery company’s services, enhance brand visibility, and drive customer acquisition. This role will focus on both B2B and B2C marketing efforts, ensuring that the company maintains a strong market presence and stays competitive. The Marketing Manager will work closely with the sales and operations teams to align marketing efforts with the company’s overall goals.

**Key Responsibilities**:
**Marketing Strategy Development**:

- **Develop and Implement Marketing Plans**: Create comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
- **Market Research & Analysis**: Conduct market research to understand customer needs, industry trends, and competitor strategies, using this information to refine the company’s marketing approach.
- **Target Audience Identification**: Define target audience segments (B2B and B2C) and create tailored marketing campaigns for each group.
- **Budget Management**: Oversee the marketing budget, ensuring effective allocation of resources and ROI on campaigns.

**Digital Marketing & Advertising**:

- **Social Media Management**: Oversee the company’s presence on social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.), ensuring consistent brand messaging and engagement with followers.
- **Content Strategy**: Develop content strategies, including blog posts, videos, and social media content, to position the company as an industry leader.
- **Paid Advertising Campaigns**: Plan and execute paid advertising campaigns across digital platforms (Google Ads, social media ads) to maximize brand exposure and generate leads.

**Brand Management**:

- **Brand Positioning**: Ensure consistent brand messaging across all channels, including print, digital, and in-person events, to reinforce the company’s brand identity.
- **Creative Direction**: Oversee the development of marketing materials, including brochures, banners, and other promotional materials.
- **Event Marketing**: Plan and execute events, promotions, and partnerships to increase brand visibility and attract new customers.

**Collaboration & Stakeholder Management**:

- **Cross-Functional Collaboration**: Work closely with the sales, operations, and customer service teams to align marketing strategies with business goals.
- **External Partners**: Manage relationships with external marketing agencies, influencers, and partners to ensure high-quality campaign execution.
- **Reporting & Performance Analysis**: Track the effectiveness of marketing campaigns, using KPIs such as lead generation, conversion rates, and customer retention. Prepare detailed reports to share with senior management.

**Innovation & Growth**:

- **Innovation**: Keep up with marketing trends and new technologies to introduce innovative campaigns that stand out in the delivery industry.
- **Customer Loyalty Programs**: Develop and manage loyalty and referral programs to retain existing customers and attract new ones.

**Required Qualifications & Experience**:

- **Bachelor’s Degree** in Marketing, Business Administration, or a related field.
- **5+ years** of experience in a marketing management role, preferably in the logistics, delivery, or e-commerce sector.
- Proven experience in **digital marketing**, including social media, SEO, PPC, and content marketing.
- Demonstrated success in **brand management** and customer acquisition strategies.

**Key Skills**:

- **Strategic Thinking**: Ability to design and execute marketing strategies that align with business objectives.
- **Digital Marketing Expertise**: Strong knowledge of digital marketing tools, platforms, and best practices.
- **Communication & Leadership**: Excellent verbal and written communication skills, with the ability to lead a team and manage stakeholders.
- **Data-Driven Decision Making**: Strong analytical skills with the ability to interpret marketing data and make informed decisions.
- **Creativity & Innovation**: Ability to generate fresh ideas and develop unique marketing campaigns.
- **Project Management**: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- **Budget Management**: Experience in managing and optimizing marketing budgets for maximum ROI.

**Preferred**:

- **Experience in the UAE market**, with an understanding of local consumer behavior and business culture.
- **Bilingual proficiency** in Arabic and English.



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