Product Brand Manager Cpd Mass
23 hours ago
**ACCOUNTABILITIES**
- Enthusing the business about products within brand
- Building and executing the annual product plan leading to consumer recruitment and loyalty
- Executing product campaigns and the media and search strategies supporting them
- Reacting to a launch, consumer behaviours and managing social media
- Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)
- Programmatic (precision advertising) strategy and execution for campaigns (supported by IMC/agencies)
- Allocation and execution of budget for paid social posts
- Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)
- Completing NPD form and sending to PR / rest of team
- Knowledge sharing with the team
- Delivering the Internal Buzz
- Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone/DMI (Sell out Tracking)
- Merchandising
- Owning overall merchandising for business-as-usual merchandising
Qualifications, Knowledge and Experience Required
- Consistent strong performance and results in previous roles
- Able to work cross-functionally at all levels
- Strong sensitivity to metier
- Has demonstrated creativity and developing new ideas
- Ability to project manage across a number of 'functions' and juggle many skills
- 3-4 years of experience (could be less if experience on hair/skin)
COMPETENCIES
L’Oréal Competencies:
- Acts/Leads with human sensitivity
- Displays sensitivity to the ‘metier’ of L’Oréal
- Demonstrates entrepreneurship
- Innovates
- Achieves results, with integrity
- Manages complexity
- Interacts effectively
Marketing Competencies:
- Translates trends and consumer knowledge into meaningful and actionable insights
- Develops category expertise
- Identifies and leverages the relevant market drivers
- Understands brand equity levers to craft Love Brands
- Articulates brand strategy
- Imagines disruptive products and experiences
- Optimises brand and product portfolio
- Activates IMC campaigns
- Fosters superior activation in other fields
- Orchestrates cooperation between key departments/stakeholders
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