Digital Manager

1 week ago

Dubai, United Arab Emirates Jobsite Direct Full time

**JOB DESCRIPTION**:
When you look at L'Oreal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.

Not only that we also take our sustainability goals seriously; moving us to a more inclusive andsocietywith a model that has longevity.

By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation. If you want the Freedom to go Beyond, we’ll see you at L’Oréal.

In the Professional Products Division, our mission is to support hairdressers and develop the hair industry sustainably, whilst benefiting all. We’re the founding Division for the L’Oréal group, with a 110-year history.

Here, you’ll be constantly looking to create connections between our brands, professionals and consumers in every market. Our mission is to reinvent professional beauty and lead the digital transformation of our industry with a customer-centric approach.

We provide professionals and consumers with better, safer and more sustainable professional haircare, experiences and services through our 8 brands**:L’Oréal Professionnel**, **Kérastase**, **Redken**, **Matrix**, **Pureology**, **Biolage**, **Shu Uemura** and **Pulp Riot**.

**WHY JOIN US**:
We take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued.

When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

When we look for talent, we welcome difference - different backgrounds, experiences, personalities, and perspectives.

The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

**RESPONSIBILITIES**:

- Work within the Digital and Innovation team, driving the strategy for the Professional Products Division on technology and services
- Collaborate with each of the brand teams (local and global) to plan future digital service deployment
- Act as point of contact for the cross-divisional digital and marketing team to cascade performance, best practices, and service optimisations
- Proactively identify opportunities to improve and enhance our service offering to benefit wider digital strategy
- Establish actions to measure and improve the divisions total digital service offering
- Identify new services that can benefit clients and/or salons by increasing footfall, increasing retention, or increasing average service price
- Improve brand website performance
- Deliver a cross-brand Search Engine Optimisation (SEO) strategy, working with brand teams and agency partners to increase our websites visibility and performance
- Own website performance optimisation for the division and work hard to improve for the benefit of our customers
- Be the expert for the division on tools such as Sitecore, Glassbox and Google Analytics delivery best in class website optimisations at a local level
- Establish a sampling strategy working with the divisional ecommerce team and relevant brand teams
- Support upskilling on digital topics across the division, creating content where needed to support our professional education platform “Access”
- Own the Digital Advisory Board (DAB) process for the division, working across all brands and relevant divisional stakeholders to drive innovation and deliver new digital technology/services in a safe and compliant way.
- Provide regular insight and analysis to brands and senior management to understand the tech and services performance identify opportunities
- Keep the “pro” at the heart of everything we do, ensuring L’Oreal is the partner of choice for all salons and stylists within the UK&I

**YOU HAVE**:
**In order to be successful in this role you will**:

- Have had experience working within a digital team
- Experience using tools such as Google Analytics, updating website content and understanding appropriate performance metrics to define success are all essential
- You will have a passion for all things related to digital innovation
- Previously managed agency relationships
- Evidence of working to a budget and set ROI targets
- Have experience managing multiple stakeholders across multiple projects simultaneously
- Work effectively within a lose framework
- Personify a test and

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