Digital Marketing Manager

2 weeks ago

Dubai, United Arab Emirates Pizza Hut Digital & Technology Full time

The purpose of this role will be to take leadership for full funnel digital marketing, gaming and CRM agenda for Pizza Hut.

**BUSINESS ACUMEN AND FUNCTIONAL SKILLS**:

- Best-in-class digital experience and knowledge - A track record of setting business / brand vision and strategy and bringing this to life digitally.
- Experience in building long term digital strategy for MENA with data driven audience and channel strategy.
- Build, budget and execute both long-term strategic and short-term operational digital marketing plans to result in above average business growth and
- Experience managing digital marketing channels including paid social, paid search, affiliate, retargeting and programmatic video/display.
- Build and manage SEO / ASO plan to improve search engine position and increase organic traffic / installs.
- Strong understanding of app marketing ecosystem and expertise to drive app install / app conversion campaigns.
- Lead our PH Gaming platform, and successfully integrate gaming and metaverse into our marketing approach with short-, mid
- and long-term strategy in partnership with agency.
- Strong understanding of attribution models and experience driving and leveraging MMM studies and insights
- Elevate our digital analytics approach to be more agile and improve on insights, with robust digital measurement and attribution roadmap.
- Experience analyzing and reporting on digital marketing channel performance including Traffic, CVR, CPO and ROAS
- Automation driven mindset to elevate our ongoing activities on media, creative, partners, etc.
- Define CRM Roadmap with lifecycle campaigns (campaign management and understanding of customer segmentation, automation strategies and platforms
- Demonstrated ability to lead change and shape transformational business
- Able to get the best out of digital marketing agencies and partners such as Google - understands how to measure digital KPIs and what is needed to drive
- Work closely with digital & e-commerce teams to influence and impact overall digital experience and consumer journey.
- Stay updated with digital & ecommerce trends, share learnings ideas with broader team.

**ABILITIES**:
In addition to exhibiting significant future stretch, the role holder will display the following abilities:

- **Team Leadership**
- Team leadership skills, including achieving results through others, engaging and empowering others, coaching for performance and working cross
- Ability to create and articulate a vision, to sell ideas and plans to our franchise partners
- The ability to effectively influence people of all levels in a fast-moving
- Demonstrated success in driving results through others with strong interpersonal and communication skills
- Energy, enthusiasm, commitment, courage and entrepreneurial excitement, with a desire for ownership
- Presence, communication skills and the ability to inspire trust and quickly build credibility within the organization and with our

**2) Results Orientation**
- A desire to commit to and deliver
- A passion for continuous improvement - Exceptional project management, influencing and communications
- The ability to review and identify issues and opportunities in business processes and
- A strong combination of strategic vision and a willingness to be hands-on in all aspects of your job
- Strategic and analytical; both a big-picture thinker and someone who makes fact-based decisions based on real customer data
- The capability to develop and articulate reliable plans and link them to functional and business financial
- The capacity to establish and adhere to stretching but achievable quantitative and qualitative performance
- The perspective to pivot and pull levers if data analysis conveys that marketing and communications are not driving transaction
- An understanding of the impact of strategic and operational decisions on profitable business growth
- Great organizational skills, with excellent planning and time management skills

**EDUCATION**:Graduate in Marketing with a focus in Digital Marketing

**EXPERIENCE (and other qualifications)**:

- Marketing professional with 5-7 years’ experience working with e-commerce teams in the region.
- commerce teams.
- Should have a deep passion for digital marketing and have demonstrated in past roles the ability to deploy digital marketing to build the brand and grow sales, instead of relying on traditional media.
- Customer Obsessed with Performance Driven and Digital First mindset.
- A Change Agent who is Emotionally Intelligent and able to Educate on Digital journey.
- Experience working with a major Web analytics and reporting tools - ideally Google Analytics
- Experience working with Google and Apple suite of products such as Apple Maps, Google Maps, Google My Business, Google search console etc.
- Organized, with an ability to prioritize time-sensitive assignments & excellent relationship building skills.
- English - Oral and written communication skills should be of the hi

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