Marketing and Design Lead
6 months ago
**Job Overview**:
**Responsibilities and Duties**:
- **Brand Identity Development**:Craft and refine the brand identity of Dar Labs, including visual identity elements and marketing materials, ensuring consistency across all platforms.
- ** Marketing Strategy Formulation**:Develop comprehensive marketing strategies that effectively convey our brand message and reach our target audiences.
- ** Online Presence and Website Management**:Oversee the development of several fully functional websites with integrated social media platforms and a robust content management system. Ensure the websites are user-friendly, visually appealing, and aligned with our brand identity.
- ** Social Media Strategy**: Create and execute a dynamic social media strategy that enhances engagement and grows our audiences.
- ** E-commerce marketing**: Leverage the use of online advertising and SEO strategies to drive increased online product sales.
- ** Community Engagement**: Develop and implement a community engagement strategy, including a calendar of events and outreach programs that promote brand awareness and community involvement.
- ** Equipment and Materials Cataloging**: Select equipment and materials suitable for our projects; develop a comprehensive catalog detailing specifications, vendor contracts, and procurement processes.
**Qualifications**:
- Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
- Must have more than three years of work experience in the marketing or design industry.
- Proven experience in marketing and design, with a portfolio that demonstrates skills in brand development and digital marketing.
- Strong understanding of web design principles and experience managing website projects.
- Excellent communication skills and the ability to craft engaging content for a variety of audiences.
- Proficient in design software such as Adobe Creative Suite and web development tools.
- Organized and detail-oriented, with the ability to manage multiple projects simultaneously.
- Creative thinker with a strong problem-solving aptitude.
- Must be able to work during Gulf Standard Time (GMT+4)
**Preferred Skills**:
- Experience in social media management and digital marketing tools.
- Background in event planning or community outreach.
- Experience in negotiating and managing vendor contracts.
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