Marketing & Business Development Coordinator
2 months ago
Marketing & Business Development Coordinator
**Position Title**: Marketing & Business Development Coordinator**Unit**: Marketing and Engagement (M&E)**Directly reports to**: Senior Digital Marketing Manager**Location**: Dubai Shared Office, Abu Dhabi Shared office, Remote and other location within UAE.**Direct reports**: None**Type of contract**: Full time**Commencement Date**:March 2023Background
Emirates Nature is a UAE environmental non-governmental organization, established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the Western Region and Chairman of Environmental Agency - Abu Dhabi (EAD).
Emirates Nature works in association with WWF, one of the world’s largest and most respected independent conservation organizations. Emirates Nature-WWF has been active in the UAE since 2001 and has successfully initiated and implemented several conservation and education projects and initiatives in the region.
Emirates Nature-WWF works federally and in the region with offices in Abu Dhabi, Dubai and Fujairah and is governed by a local board of directors.
Job summary
The Marketing & Business Development Coordinator - will support the successful delivery of the marketing and digital marketing activities for the B2B, B2C, and B2G audiences of Emirates Nature-WWF.
Reporting to the Digital Marketing Senior Manager and supporting both the Marketing & Engagement Department as a whole, the role holder will assist in carrying out key supportive functions within the department. He or she will successfully implement the marketing strategy, identify opportunities, collaboratively create and roll out solutions for scalable acquisition and fundraising through key campaign, event and business opportunities.
The Marketing & Business Development Coordinator will support both the Marketing & Engagement and Business Development team by attending meetings and producing marketing collateral for potential endowment partners.
He or she will be comfortable in developing, pitching ideas and will liaise with stakeholders and partners as required by the business development teams.
The role holder will help support driving stakeholder engagement through participation in ideate sessions, events, and will be required to go out on the field and participate in events, as required to support M&E, BD, and organizational objectives.
The role holder will need to be savvy with social media and support the team in planning and in updating and adding to the editorial calendar, building new monthly calendars, ideating of new content, drafting the captions.
Research & Analysis
- Uses research, insights and data to create an informed view of the market and our audiences (e.g. focus 50, key industries, endowment partners) to optimize and evolve strategies, plans and partnerships under the supervision of the Director of Business Development and Partnerships and the Marketing & Engagement Manager.
- Anticipates and incorporate audience’s future needs and trends (e.g. B2B marketing trends, marktech etc, retention benefits etc)
- Embeds the use of research, insights and data in all marketing and partnerships operations and interactions.
- Assist the Engagement Manager to lead the evolution of salesforce & Hubspot (from the Marketing and Engagement side), institutionalizing the usage of the most effective reports and dashboards.
- Monitoring and reporting on a daily, weekly and monthly basis of Dashboards. Monthly data will be shared with the Marketing & Engagement Manager and together with the Marketing Coordinator this data will be analyzed to optimize all Marketing engagement plans.
- Support the execution of the research required to develop Marketing and Engagement plans for fundraising products
Major duties and Key Responsibilities
**M&E**
- ** Brand**: Help building Emirates Nature-WWF Brand Equity within the internal and business audiences with guidance from the Marketing & Engagement Manager.
- **Targeting**: Alongside the Marketing & Engagement Manager plan and focus on the correct audience ensuring audience centricity, focusing on key segments of the business audience (to be defined), and continue to finesse the segmentation and target audience, primarily through effective marketing and engagement activities.
- **Key foundations**: Manage (with guidance from the Marketing & Engagement Manager) the creation of core IMC foundations: such as value propositions, proposals, fundraising campaign concepts/collaterals, messaging houses, partner guidelines/packs, SPP deliverables etc.
- **Planning**: Works in partnership with the communications team to create and deliver an effective content calendar for Emirates Nature-WWF.
- Support in creating and delivering all related marketing collaterals for the organisation’s products, ensuring they are impactful with value-based messaging and on-brand communications.
- Support in planning campaigns across the year with ideas and strategizing. Supporting in
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