Digital Engagement Manager
2 months ago
**Company Description**
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
Do what you love, care for the world, dare to challenge the status quo #BELIMITLESS"
Define, manage, and support the CRM Director in executing all CRM activities for MEASPAC region
Regional & Hub Responsibility:
a) Regional / MEA APAC:
- Support Director, Digital Engagement in defining, executing, and reporting on the CRM strategy & performance for the entire region
- Define, validate regional communications plan, and ensure seamless activation
throughout the year
b) Hub / focus:
- Own and manage the CRM strategy, plan, and personalization for the 3 hubs: MEA,SEA, PAC
- Contribute to regional communication plan and ensure activation and
communication accordingly
- Work directly with hub commercial directors and in country experts to ensure hotel
participation, execution, and performance
Responsible for activating all B2B & B2C CRM activities for:
- Accor Live Limitless
- Power Brands: Movenpick, Pullman, Novotel, Mercure, Ibis, etc.
- Brand & Loyalty Partnerships
Continuous performance measurement and improvement of all digital engagement KPIs
Support and drive the development, ownership and execution of the MEA APAC CRM strategy
**Qualifications**
- Bachelor's degree in a related field (e.g., marketing, journalism, English)
- Minimum of 4 years of experience in related marketing or customer relationship management role
- Minimum of 2 years in a CRM manager role
- Language Requirement: English + Arabic and/or Turkish proficiency is a must
- Strong copywriting, editing, and proofreading skills
- Proficiency with CRM software and data analysis
- tools such as Salesforce, Movable Ink, Litmus, and data analysis tools
- Knowledge of targeting and multi-channel campaigns best practices
- Understands CX - user journeys on the website
- Excellent communication and teamwork skills
**Additional Information**
We look forward to hearing from you
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