Communications Executive
1 week ago
**Communications Executive - GCC**
Careem is the internet platform for the greater Middle East region. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to become the region’s everyday Super App. Careem’s mission is to simplify and improve the lives of people and build an awesome organization that inspires. Established in July 2012, Careem operates in over 100 cities across 13 countries and has created more than two million employment opportunities in the region. Careem became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020.
**Roles & Responsibilities**
**External Communications**:
- Support on all external communications that are related to the company's reputation, new product/service launches, price changes, policy changes, partnerships, sales, growth
- Prepare briefs for interviews (from any company personnel) that are sent out to the press (print, digital, broadcast, social media)
- Coordinating on all news/press releases to the media (print, digital, broadcast, social media, podcast, TV) in the GCC.
- Supporting the Communications Manager with angles for pitching news stories/interviews/industry pieces to print, digital, broadcast, and social media reporters/editors to get further traction.
- Assisting with profiling of leadership including Op-EDs, exclusive and strategic interviews.
**Crisis Management**:
- Support with crisis Management in case of any news outbreak on any media (print, digital, broadcast).
- Identifying potential threats to Careem and its stakeholders by using personal connections before it is out on the media in order to mount an effective response to it.
- Helping Community Management align the communications for any crisis that is out on social media to ensure uniformity of messages.
- Supporting comms strategy development to tackle sticky media situations in cases such as layoffs, shortage of Captains, etc.
**Internal Communications**:
- Monitoring media coverage, compiling and preparing weekly coverage reports.
- Liaising with internal communications team for key coverage across GCC market.
**Profile building of leadership**:
- Supporting with briefing docs for speaking opportunities with key leadership roles in different verticals.
- Identifying strategic interviews in selected publications/SM pages to highlight the role of leadership and portray Careem as an industry leader with the best talent.
- Get our leadership in the same events/get-togethers with media, key stakeholders, government personnel, and other CEOs to build on their profiles.
- Support with opinion pieces by leadership in top publications.
**Awards and conferences**:
- Actively be on the lookout for platforms where Careem can be highlighted as a multi-purpose service
- Nominate Careem and its multiple services in award shows and try to win them for the company.
- Research and stay up to date with industry conferences where Careem can nominate its leadership and be portrayed as the industry leader.
**Consumer Complaints**:
- In case of high-risk cases, develop position statements for the Customer Care department to follow.
**Skills**
- Strong writing skills in both English and Arabic
- Creative and analytical thinking
- Quick learner
- A thinker, doer, and eager to learn and evolve
- A team player, but also able to work independently
- Familiarity with all major SM platforms
- Ability to multitask
- Attention to detail is critical
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