Communication Executive

7 days ago

Dubai, United Arab Emirates Dyson Full time

Dyson META sub-region covers markets including UAE, Turkey, Saudi Arabia, and South Africa as well as future new markets. As part of EMEA region, Communication function in META is managed by Turkey office by META Senior Communications Manager.

Dyson META now has a requirement to recruit a Communications Executive based in Dubai to join the META team. He or she will report directly to MEA Communications Manager based in Dubai.

The Communications Executive will play a crucial role in supporting Communication Manager based in Dubai developing communication and social media plans across market with a dedication of Saudi Arabia region, maintaining direct relationships with the media and influencers, as well as working with selected agencies.

**About the role**:
He or she must be fluent in Arabic and English.

Strategy
- Support in developing the PR strategy for MEA, especially focusing on KSA, highlighting the key media and influencers that Dyson need to build a relationship with, for existing and new products.
- Liaise with global counterparts to leverage PR strategies, materials, and execution.

Press relations
- Raise awareness of Dyson’s story, Dyson technology and Dyson’s presence across MEA through a program of technology launches and continuous media relations.
- Build, maintain and own strong media and influencer relationships in the market, including print, online, and bloggers. Frequent person to person meetings and technology briefings will be required.
- Develop and pitch for PR opportunities across all media and channels with a particular focus on in-depth magazine features, in-depth TV features and documentaries as well as product reviews.
- Understand the media landscape by reading relevant media and social sources to develop a good understanding of the marketplace.
- Pitching both planned and reactive Dyson stories to media.
- Manage a list of seeding locations. Amplifying stories where appropriate.

Agency Management
- Up-skill PR agency in market where Dyson doesn’t manage media relationships directly.
- Share press materials, pitching ideas, guidelines, and toolkits, including social media assets. Work with agency to localize press materials, helping to find the Dyson tone in the market.
- Work with agency in market to organize and deliver market and product launches throughout the year. Develop plans to ensure they are appropriate for Dyson.

Influencer relations/social media
- Manage influencers across Dyson’s range of technology.
- Execute global content on social media channels and develop supporting local content.
- Spot and respond to opportunities online and in the media (trending conversations and relevant news stories) to build tactical and reactive campaigns.
- Flag any crisis communications on all social media with the group communications team.

Content creation
- Produce content in the form of press releases, interviews, Q&As, online content, event materials, etc.
- Create and develop news stories to secure further press coverage.

Administrative and Analytic
- Fulfil media requests in a timely, deadline-sensitive manner.
- Monitor and report competitor activity and relevant industry trends, events, and opportunities to appropriate teams.
- Handle PR admin including building and maintaining media lists, collating coverage, managing resources such as keeping files and templates in order.
- Complete monthly coverage reports and pre/post-campaign reports for all major launches.
- Monitor, analyze and report PR results.

Event planning and management
- Plan and manage media events from start to finish. Responsibilities include:

- Travelling to Saudia Arabia frequently
- Developing event core messages and goals
- Finding and training suitable spokesperson
- Content creation, scripts, presentations, takeaways, biographies
- Source and manage event location and props
- Manage event budgets
- Inviting media

**About you**:
Person specification:
Experience and Education
- A relevant bachelor’s degree from a reputable University is preferred including PR, Marketing, Business Administration etc.
- 4-5 years of relevant experience with influencer engagement as well as day to day press relations.
- Strong understanding of the media landscape across the region.
- Excellent Arabic and English language skills, both written and spoken.
- Good PC skills, including Excel reports and PowerPoint presentations.

Mindset
- Entrepreneurial delivery focused, and prepared to roll up sleeves to make things happen
- Strives in a fast paced & dynamic environment
- A strong team player
- An achiever, motivated by breaking new grounds and creating a business from scratch

Skills and competencies:

- High level of cultural awareness
- Strong verbal communications skills. He or she needs to be persuasive, articulate - a clear communicator.
- Strong written skills: ability to write concise, engaging and when appropriate witty copy.
- Strong networking skills.
- Strong project management, organization

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