E-commerce - Digital Sales & Marketing Officer

4 weeks ago

Dubai, United Arab Emirates Al Sultan Sweets Full time

**E-Commerce**

**Digital Sales & Marketing Manager**

**MAIN RESPONSIBILITIES**
- Build a strong partnership with several key stakeholders such as local distributors, local affiliates across the GCC, Middle East and Globally to drive agreed business growth and turnover.
- Manage and control the company’s Website, online portals and social media.
- This is a multidisciplinary role, where the primary purpose is to ensure the efficient and effective day-to-day operational management across all eCommerce processes & functions including all matters related to the aggregators, distributers and all other day to day E-Commerce matters.
- Meeting planned sales goals.
- Setting sales targets and achieving the same.
- Tracking sales goals and reporting results.
- Overseeing the activities and performance of the sales function.
- Generating marketing leads and converting pipelines into business.
- Managing organizational sales by developing business plans that cover sales, revenue, and expense controls.
- Developing sales results through motivation, counseling, and product knowledge education.
- Promoting the organization and products locally, regionally and internationally.
- Understand our ideal customers and how they relate to our products.
- Fully manage the accounts P&L, marketing budgets, forecasts, and accounts profitability on a monthly basis;
- Responsible for managing the platforms and global marketplaces and ensuring achievement of annual targets in terms of revenue and operating expenses.
- Driving the sales performance by creating and executing online campaigns.
- Proactively use data, information systems and metrics around commercials, brand and Shopper trends to increase profit, market share and sales.
- Proper set up of operations in channel management and partnership with key platforms.
- Work with external and internal stakeholders to develop and execute optimization for brand content.
- Evaluate eCommerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
- Working closely with demand planning and logistics teams in order to ensure smooth order fulfilment
- Providing analysis and reporting on metrics such as sales by brand, new product sell-through and promotion offer performance
- This position will also work with management to develop strategy and long-term planning for the eCommerce operations team.
- Innovate and activate key launches, campaigns and collaborations with marketing and the local teams for impactful brand presence leading to accretive sales results;
- Ensure right presence of top skus to ensure discoverability, build customer experience through online brand pages and product details pages and compelling reasons to drive purchase
- Innovate presence and utility of tech and digital where relevant;
- Deploy tailor made impactful trade plans for each brand and customer in each market;
- Build a sustainable relationship with internal stakeholders and retailers, answering day to day client enquiries in a timely and professional manner;
- Analyze the results of the sales in depth to jointly develop new ways to optimize the performance of the accounts;
- Gather cross-functional inputs to determine company-wide opportunity values;
- Develop CRM, social and digital marketing plan for the brands and accounts managed;
- Support the development of Middle East e-commerce and omni-channel strategies; Work closely with Global Luxury teams to ensure Licensor agreements are well respected, taking high care of the Luxury image of our Brands;
- The eCommerce Manager is responsible for managing and overseeing a diverse portfolio of cross-functional operational initiatives.
- This role will engage with, and support, several departments including Order Fulfilment, Stores, Delivery, Customer Care, IT & Financial Services.
- This position will work with internal and external partners to address issues and concerns and continually look for ways to improve the processes and systems.
- Experienced in F&B industry
- Experienced in franchising concept
- 5 + years of relevant work experience; within a similar eCommerce role
- Management experience, preferable in F&B industry and /or large retailers.
- Minimum of 3 years of experience in working with or developing eCommerce operations systems.
- Extensive experience working across eCommerce project launches and managing project roll-outs
- Excellent communication skills and ability to build relationships, both internally and externally.
- People management experience and team leadership.
- A track record of analytical thinking.
- Strong problem solving and troubleshooting skills.
- Highly organized with excellent attention to detail.
- End to end process management experience.
- Demonstrated ability to work in a fast-paced, “self-starter” environment.
- Team player with a positive ‘can-do’ attitude.
- Energetic and enthusiastic - has a sense of urgency.
- Ability to multi-task and meet simulta

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