Digital Marketing Executive

4 months ago


Dubai, United Arab Emirates Emirates national facilities management Full time

**Digital Marketing Executive**:

- **Strategy Development**:

- Developing and implementing comprehensive digital marketing strategies.
- **Content Creation**:

- Creating engaging and relevant content for various digital platforms.
- Collaborating with content creators and designers to produce high-quality digital content.
- **SEO and SEM**:

- Optimizing website content and landing pages for search engine visibility.
- Managing and improving online content, considering SEO best practices.
- **Social Media Management**:

- Overseeing the company's social media presence and developing strategies to increase engagement.
- Creating and managing social media content and campaigns.
- Ensuring alignment with overall marketing strategies.
- **Analytics and Reporting**:

- Measuring and reporting on the performance of all digital marketing campaigns.
- Utilizing web analytics tools to track and evaluate campaign performance.
- **PPC and Ad Campaigns**:

- Planning and executing pay-per-click (PPC) and display advertising campaigns.
- Managing budgets and optimizing spending for digital marketing campaigns.
- **Market Research**:

- Conducting market research to identify new opportunities and trends.
- Monitoring competitor activities and strategies.
- **Videography and photography**:

- Proficiency in using digital cameras, including DSLR and mirrorless cameras.
- Understanding of photography principles such as composition, lighting, and framing.
- Experience in editing photos using software like Adobe Photoshop or Lightroom.
- Ability to shoot high-quality videos using professional or semi-professional video cameras.
- Knowledge of video production techniques, including shooting, lighting, and sound recording.
- Experience in video editing using software like Adobe Premiere Pro, Final Cut Pro, or similar tools.

**Digital Marketing Executive** **Qualifications**:

- **Educational Background**:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- A Master’s degree or additional certifications in digital marketing is a plus.
- **Experience**:

- Minimum of 3-5 years of experience in digital marketing or a related field.
- Proven experience in developing and executing digital marketing campaigns.
- **Technical Skills**:

- Strong understanding of SEO, SEM, PPC, and content marketing.
- Experience with website analytics and digital advertising analytics tools.
- Familiarity with CRM software and content management systems (e.g., WordPress, HubSpot).
- **Creative and Analytical Skills**:

- Strong creative skills with the ability to develop engaging content for various digital platforms.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Ability to measure and report on the performance of digital marketing campaigns.
- **Communication Skills**:

- Excellent written and verbal communication skills.
- Ability to collaborate effectively with team members and external partners.
- **Project Management Skills**:

- Strong organizational and project management skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in managing budgets and optimizing spending for digital marketing campaigns.
- **Adaptability and Continuous Learning**:

- Ability to stay updated with the latest digital marketing trends and best practices.
- Willingness to learn and adapt to new tools and technologies.
- **Personal Attributes**:

- Strong attention to detail and commitment to quality.
- High level of creativity and a proactive approach to problem-solving.
- Ability to work well under pressure and in a fast-paced environment.
- **Certifications (Preferred but not mandatory)**:

- Google Analytics Certification.
- Google Ads Certification.
- **Valid Driving License**:

- Possession of a valid driver's license with a clean driving record.
- **Travel Flexibility**:

- Willingness and ability to travel as needed for business purposes, such as vendor meetings, conferences, or other industry events.


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