Content Manager(English+arabic)
5 months ago
**Position Overview**
The Content Manager is responsible for creating captivating content (video and written) that resonates with our target audience, effectively distributing it across multiple channels, print and digital, and delivering insightful, results-driven metrics to guide and optimize our content marketing strategies.
**Responsibilities**
- Create content strategies to set and achieve short-term/long-term marketing goals and targets.
- Work with the design team to plan and implement website content, brand/style, and layout.
- Responsible for content marketing initiatives to drive leads, customer engagement, and traffic and deliver sales and customer retention.
- Responsible for content creation for the product instructions and packages.
- Ease repurposing content across different mediums, including video and social media.
- Website updates, as needed, including the homepage, video add-ons, images, and content copywriting.
- Ensure content stays consistent with company branding, including style and tone.
- Drive brand awareness and demand through the integration of content programs and brand campaigns using best practices.
- Ongoing and consistent measurement and optimization of posted content.
- Production of a content marketing calendar and organization workflows to create regular content on the company website according to best practices.
- Regular monitoring and analysis of competitor websites to stay competitive and up to date with industry best practices and promotions.
- Routine analysis and metrics of user traffic and engagement through content management systems and metrics.
**Requirements**:
- Proven ability to create website content to effectively grow a social media audience through various mediums, such as photo and video.
- Mindset for brand awareness to create appropriate and entertaining content for our audience to help optimize engagement and the best path for conversion.
- knowledge of how to grow and engage audience members in the leading social media channels.
- Previous work experience as a content manager
- Fluency in both English and Arabic (for Saudi Arabian customers) in writing and speech.
- Previous experience in managing video creation processes.
- Familiarity with design software such as Canva, Adobe and Figma.
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