Manager Platforms

8 months ago

Dubai, United Arab Emirates Hilton Full time

Manager Platforms & Content - Arabic Speaker

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

**What will it be like to work for Hilton?**

Hilton is the world's leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every single day. And, our amazing Team Members are at the heart of it all

**What will I be doing?**

The Manager Digital Platforms Arabic will report to the Senior Manager Platforms & Content and be responsible for deploying content and landing pages tailored to the Arabic-speaking consumer. The Manager will support the Senior Manager in defining and delivering the EMEA Digital roadmap for the Arabic website. As part of this role, the Manager will partner with Global content teams to develop the vision, strategy, and technical requirements to activate content across the full customer journey and provide a consistent experience beyond English.

The Manager will be a natural collaborator with the ability to prioritise in a fast paced, dynamic environment. Day to day they will collaborate closely with members from the Content, Social & Marketing teams, translating marketing & campaign goals into a smooth on-page customer journey. The Manager will seek to iterate and improve the customer experience by utilising a test & learn approach and a range of analytics tools. The Manager will monitor the performance of the Arabic pages and make recommendations to improve set KPIs.

The Manager Platforms Arabic will support the Senior Manager with:

- Setting the “go-deep” strategy for the Arabic Website which includes identifying opportunities for creating ever-green and market-specific content.
- Conduct content audits to identify gaps and redundancies.
- Audit the quality of Arabic translations across the Hilton digital space.
- Support the development of policies relating to Hilton's web content and brand guidelines.
- Support the production of relevant, high quality, optimised in-language content to drive behaviour change from 3rd party websites to direct channels, through localised homepages, campaign pages, regionalised content and language quality mgmt. program.
- Support internal projects for the EMEA marketing team on process and tool implementation as it pertains to the set objectives and KPIs.
- Drive performance measured by engagement and conversion on the Arabic website by analysing user behaviour and interactions.
- Demonstrate deep understanding of all aspects affecting the customer experience in the Arabic markets and continuously strive to improve it.

Additionally, the Manager will be responsible for:

- Building landing pages for destination marketing campaigns in Arabic language;
- Complete a thorough quality assurance process and implement enhancements;
- Consult the wider Marketing & Loyalty team on landing page capabilities and customer journey;
- Work alongside the Sr Manager Platforms on recommending improvements for content and functionality, where feasible;
- Proactively look for opportunities to drive landing page performance;
- Maintain all live pages by completing any content updates submitted by internal teams or hotels;
- Performance analysis of all landing pages to identify issues and opportunities

**What are we looking for?**

The success in this role will demonstrate itself through the following attributes and skills:

- Fluent in spoken and written Arabic and English;
- Influential verbal and written communication skills at all levels;
- Confident and influential presentation and analytical skills;
- Understanding of UX/User Experience, web design and product roadmaps and the digital development process, with demonstrated ability to experiment and pivot quickly;
- A proactive self-starter who is highly organised, with strong time management and planning skills, a positive attitude and collaborative approach;
- Analytical and insight driven creative thinker. Experience with using web analytics is a plus;
- Experience in working collaboratively across multiple departments;
- Strong problem-solving skills, able to convert complicated results into simple findings;
- Interested to learn and develop professionally in the area or product development and website optimisation best practices.

**Preferred Qualifications**
- Experience working in the Hospitality and/or travel industry - marketing/product experience wit

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