Digital Marketing Executive

7 months ago


Dubai, United Arab Emirates My Perfume Factory LLC Full time

**Job description**

**Responsibilities**
- Independently handle social media
- community management + content planning, creation and management - Fb/ Instagram/ You tube/ Tik Tok / LinkedIn. Deft at influencer management
- Good at strategizing and managing an impactful marketing strategy - digital / social and offline that are directed at increasing footfall and sales
- 360-degree marketing with a keen focus on digital / social and offline.
- Able to conceptualise, ideate social campaigns for brands/ products and tactical campaigns.
- Knowledge of social tools like social bakers. Houtesuite, listening tools.
- Able to do competitor analysis and social tracking
- Pulse on all the new social trends and able to incorporate the same in the brand content through innovation and creativity
- Complete understanding of the social advertising ecosystem across all the platforms - Google AdWords, Facebook, insta, tik tok etc. to increase company and brand awareness, SEO, SEM
- Comes up with creative content in terms of captions and blogs, presentations
- Handle the e-commerce platform of the brand on turnkey basis handling all the related jobs
- inventory control/ handling of payment gateways/ logistics/ content updation etc, marketing strategies Build a good revenue stream across the platform.
- Website management
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Benchmark and Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Collaborate with the in-house creative team, sales, marketing and other stakeholders
- Confidence to ideate, lead in-house and agency briefs, feedback, assets creation and handover. Deft at media and brand collaborations.
- Maintain databases of vendors, create reports, managing media gifting lists/ influencer lists and logistics
- Acquire insight in online marketing trends and keep strategies up-to-date
- A keen eye on the latest designs/ trends in fashion and retail

**Experience & Skills Required**
- 3 years’ experience preferably in fashion retail off and online
- Excellent understanding of digital marketing concepts and best practices
- Sound knowledge of e-commerce planning and management / ad serving tools (e.g., DART, Atlas)
- Sound knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Excellent creative content writing skills including blogs. Keen eye for detail and finesse
- Excellent people and time management skills. Should be able to deliver under tight time lines
- Analytical mind-set and critical thinking
- Excellent communication and interpersonal skills
- Good vendor and agency management skills
- Operational knowledge of Design platforms - adobe
- Flexible in timings
- BSc/BA in marketing/ digital marketing or relevant field

**Salary**: AED2,500.00 - AED5,000.00 per month

**Education**:

- Primary (preferred)

**Experience**:

- DIGITAL MARKETING: 2 years (preferred)

**Language**:

- ENGLISH (preferred)


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