Content Manager and Copywriter Alserkal

3 weeks ago

Dubai, United Arab Emirates Alserkal Avenue Full time

**Work with us**:
**Content Manager and Copywriter | Alserkal**:
**Closing date**:
**Job ID**:
**Level**:
**Location**:
**Friday 15 March 2024**:
**20241502**:
**Manager**:
**Alserkal Avenue**:
This full-time position reports directly to the Director of Marketing at Alserkal.

**Responsibilities include**:
**Editorial management**
- Develop and deliver a content strategy for alserkal.online, outlining a clear content journey from website to social media, newsletter and offline touchpoints
- Editorial management of alserkal.online, including planning the editorial calendar, commissioning work to freelancers, writing articles and managing video and podcast production
- Ensure content calendar is followed, with deadlines being met consistently
- Review visitor analytics to alserkal.online, making suggested changes and improvements based on statistics
- Management of the freelancer roster to ensure diverse forms of expression and a variety of perspectives are delivered
- Work with the marketing director to ensure that strategic objectives for the marketing team and the organisation are being met through alserkal.online

**Corporate Communications Content**
- Work with Marketing Director to develop key messages and message houses for Alserkal and its initiatives as well as key messages for spokespeople as required in collaboration with the Director of Strategy
- Responsible for corporate communications, including drafting and editing letters, speeches, corporate profiles, case studies and any other writing that may be required from the organisation
- Work alongside the Director of Marketing and the Head of Brand to storyboard brand videos, documentation and social media content for corporate communications, creating narratives and working with a team to bring the concept to life
- Maintain boilerplates and biographies, updating content as needed
- Handle all copywriting of press materials, including but not limited to press releases, interviews, statements and speeches
- Ensure style guide is regularly reviewed and maintained, and being followed in all communications
- Assist marketing director in ensuring tone of voice is implemented across our brands and subsidiaries, training new team members and auditing across the team

**Digital Content Creation**
- Developing engaging content to build the Alserkal brand and all its initiatives across a variety of communication channels, from social media to newsletters, websites, and any other owned or earned media.
- Support the Head of Brand & Design in the development of event and brand campaigns.
- Copy editing and proofreading for all brochures and events programmes.
- Support the Head of the Brand on the development of signage, wayfinding and visitor experience in terms of copy where required.
- Creating engaging content to build the brand across digital including text and video content for social media, content for newsletters, and any new channels.
- Develop copy for presentations or copyediting and proof reading against required, often tight, deadlines.

**Team Management**
- Work with third-party freelancers and agencies as required, writing briefs, reviewing proposals and ensuring work delivered is as per contract.

**Knowledge & Education**
- Educated to a Bachelor’s degree level or equivalent and holding relevant professional qualifications in Writing/Marketing/Communications/Public Relations/ or similar
- Strong editorial, copywriting and content creation experience in the arts and culture field
- Experience of developing and managing multimedia content
- A demonstrable understanding of, and commitment to arts and culture within the MEASA region
- 7+ years’ experience in a fast-paced, high-volume environment
- Excellent written and spoken English. Arabic is a plus.

**Required skills**
- Proven editorial skills, with experience of creating an editorial calendar, and responsibility for the process from start to end
- Affinity for strategy
- Budget management skills
- Strong reporting and analysis
- Multimedia management, e.g. development of concepts for videos and podcasts
- Ability to develop and balance key messaging
- Excellent interpersonal skills to work effectively as part of a team
- Resilient and comfortable working under pressure
- Excellent project management skills with the ability to multitask, simultaneously manage multiple projects at once, while ensuring highest quality execution possible within the initial deadlines set
- Confident and outgoing, used to networking and substantial experience in outward facing roles
- Well spoken, with great presentation and communication skills
- Innovative and entrepreneurial in their approach, always looking for ways to improve our offering

Enthusiastic and engaged, actively seeking feedback on his/her performance and behaviour in order to continually improve the performance, and seeking out opportunities to learn, grow and develop.**Position Type and Expected Hours of Work**

This is a full time positio

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