Coordinator - Marketing & Corporate Communications

3 months ago


Sharjah, United Arab Emirates Air Arabia Full time

**Date**:2 Oct 2024**Company**:Air Arabia PJSC (G9)**Location**:Sharjah, AE**Country**:AE**Job Purpose**
- To support the department's strategic objectives thru assisting in executing campaigns, projects, and events across the entire network ensuring conformity in branding and corporate image in terms of Marketing & Communications; assists the Marketing Manager in all administrative activities and other forms of communication.

**Key Result Responsibilities**
- Supports the marketing plans and campaigns across Air Arabia entire network; channels marketing requirements, and campaign briefs received from Hubs/Outstations to the corresponding team for execution; confirms budget with Line Manager prior to execution.
- Handles daily marketing requirements and campaigns for the markets assigned by liaising and networking with creative and Studio team, sales, out-stations, hubs, e-commerce, suppliers and partner organizations.
- Checks, audits and verifies design and art work versus briefs, plans and budgets ensuring all are in line with Company’s branding and corporate image standards.
- Coordinates all activities related to digital campaigns and Social Media including Facebook, Twitter, Instagram, etc..
- Coordinates and communicates the company’s promotions, inaugurals, sponsorships, events, raffle draws, prizes, barter tickets, airport tours, etc..
- Coordinates photo shoots for events, maintains photo gallery of all events regularly on the shared folder for team’s access.
- Acts as main contact for local and international publishers; manages the production of approved annual calendar/plan, content, proof-reading, layout and distribution for the On-board magazine Al-Nawras and other printed material such as flyers, manuals, menus etc.
- Establishes/maintains relations with suppliers and vendors to achieve best services in terms of quality and pricing.
- Supports the Marketing & Corporate Communications team in keeping abreast with latest marketing and advertising trends relying on different sources including sales team thus enhancing brand awareness, communication as well as creativity in solutions.
- Assists with function-related projects, researches and market intelligence data as well as performance reports as required.
- Initiates correspondence regularly, co-designs templates and forms to be used by the team and other hubs for marketing related requirements and projects.
- Manages the set-up, content, and day-to-day work of the marketing Social Media interfaces such as Face-lift; directly responds, guides, and directs customers’ inquiries/complaints and suggestions in the right channel to ensure proper action is taken and customers are satisfied.
- Manages, the editing, design and communication of the internal staff on-line newsletter (SNL). Gathers stories, news, information and updates from the system and from staff directly; edits, proof-reads content, designs the layout and then communicates internally to entire network.
- Performs any additional duties are directed by the line manager.

**Qualifications (Academic, training, languages)**
- Bachelor degree in Marketing/Communication or equivalent from a recognized university.
- Capable of using technology systems and tools; proficient in Microsoft Office, Internet and Web Search; knowledge in Adobe Photoshop &3D animation is a plus.
- Fluent in English & Arabic Languages (French is a plus).

**Work Experience**
- 1-2 years of related working experience in a similar role in the marketing field in any service industry (client/agency); experience with low cost airline is a plus.
- Very good exposure on social media networks such as Facebook, Twitter, Instagram, etc.
- Experienced in drafting, proof-reading and translating editorials in both English and Arabic languages.
- Ability to use a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
- Product knowledge: capability of understanding market trends and channeling them leading to effective marketing and advertising plans and campaigns.
- Knowledge in protocol/regulations related to marketing and communication.
- Project management skills combined with analytical skills.
- Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.



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