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Assistant Manager

4 weeks ago

Media City, United Arab Emirates Samsung Electronics Full time

Position Summary

Role and Responsibilities
- Translate digital campaign strategy into a strong media and implementation plan while developing and expanding community across social platforms
- Develop unique contents that are not planned or staged that are relevant and engaging with GenZ (2 way communication or UGC based content ideas) for various social media platforms, including Instagram, and TikTok
- Execute ideas on collaboration (Product placement, brand integration, limited edition partnerships) that are linked to business sales while benchmarking other successful brand best practice.
- Feed ideas on product, service, Multi device experience that are linked to GenZ day to day life improvement opportunities and Samsung Brand.
- Define and develop most important social media KPI to drive business growth, acquisition, user engagement, churn reductions and brand awareness across all digital and social paid channel
- Work closely with media agency & Social agency to define and quantify target audience across media channels and inform campaign set-up
- Collaborate with Content Team to deliver integrated social media-content plan (regional and local)
- Liaise with local Digital Marketing Managers (DMM) on overall plan, content integration, amplification schedule and reporting
- Collaborate with local teams and departments to deliver weekly best practices and develop a template to deliver marketing achievements to senior management
- Fast paced, high energy and strong collaboration skills to work closely with local market teams and deliver compelling results
- Data driven mindset and is familiar with reporting and analyzing reports i.e. Drive weekly, monthly, quarterly optimization tactics to consistently identify best performing digital/social channels/ influencers and key GenZ programs that drive ROI.
- Interpret campaign performance data and drive actionable insights that can feed into digital strategies, channel performance and campaign optimizations
- Track investment progress, channel performance progress, content & message performance and Audience performance
- Drive incremental actionable insights through social analytics and competitive landscape benchmarking to improve user experience and platform capabilities
- Work collaboratively with cross-functional teams to drive landing page/ad creative/product feed optimization to improve channel performance, onboard new partners, maintain accurate reporting
- Collaborate with broader marketing team on attribution models, analytics, audience segmentation, messaging, promotions, and retention strategies
- Build relationships with marketing agencies ( social, digital influencers and PR) and manage the day-to-day agency requirements
- Manage and report performances of Gen Z projects by corporate marketing

Skills and Qualifications
- Bachelor’s degree in marketing with 3-5 years of experience in digital marketing
- Excellent communication and interpersonal skills
- Bilingual (Arabic & English mandatory) in addition French is preferred
- At least 5 years of experience as a Social Media Specialist or similar role (managing and implementing digital campaigns across all paid media channels) OR experience in Digital/Social in IT/Fashion/FMCG industry with experience in social content creation and experience in managing influencer campaigns.
- Excellent knowledge of Tiktok, Instagram, Facebook, x, YouTube, LinkedIn
- Wide experience in various corporate projects across multiple marketing touch points
- Strategic mind-set, attention to detail, and master of handling dates/deliverables
- Experience defining, analyzing and reporting on digital marketing metrics
- Track record of process success and flawless execution
- Excellent knowledge of Facebook, Twitter, YouTube, LinkedIn, Instagram, and TikTok
- Proactive and solution-oriented with excellent organization skills and ability to multi-task Creative thinker with strong analytical skills
- comfortable interpreting data, deriving actionable media insights (ROI) and using them to inform future campaigns
- Committed to results, fearless, high-energy and focused with a strong desire to learn and succeed
- Ability to collaborate cross-functionally within a fast-paced environment
- Ability to understand media mix dynamics and generate cross channel recommendations
- Solid understanding of data reporting and digital advertising best practices
- Demonstrated ability to learn quickly, and manage change effectively