Vp, Head of Marketing

4 weeks ago

Dubai, United Arab Emirates Visa Full time

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

**Join Visa: A Network Working for Everyone.**

**Job Description**:
The Vice President, Head of Marketing, GCC will lead marketing strategy, planning and implementation for the GCC Market, working closely with internal and external stakeholders to ensure that marketing priorities support and align to business goals.

This marketing executive will report into the Senior Vice President, CMO for CEMEA, with matrixed accountability to the Group Country Manager of GCC. He/she will have responsibility for overseeing local Visa marketing teams (12+ FTEs) and agency partnership order to maximize Visa’s performance in the key areas of revenue generation, transactions, payment volume and market share growth, PCE penetration and merchant acceptance - across both the physical and card-not-present (digital) environments.

Lead the development of key marketing initiatives including those that drive Visa payment Volumes in GCC, support product platforms, cross-border transactions/payment volumes, promotional/sponsorship initiatives, with special focus on supporting key strategic platforms (Premium, Cross-border, Debit). Direct and manage country level marketing investments, ensuring full assessment and prioritization of country marketing strategies and plans against business and marketing objectives, and most directly help drive profit and revenue. Lead and drive the value that the Visa Marketing team delivers for its clients (both issuers and merchants) to drive value for both Visa and our partners, with a key focus on delivering Value Added Services through Value-in Kind marketing.

Maximize marketing output by delivering excellent creative content and cost synergies that address market opportunities and needs, and ensuring business case assessments and measurement of results against established KPIs.

Establish and develop strong, collaborative working relationships across the spectrum of stakeholders, including Clients, Visa Region and Country Level Management, Sales, Product, Acceptance, and Hub and Global Marketing teams

**Specific Responsibilities**
- To lead regional and country marketing initiatives and investments, ensuring full assessment and prioritisation of country marketing strategies, plans and implementations against business and marketing objectives
- Lead development and implementation of digital/social-first strategic marketing and communication plans designed to meet business and marketing requirements
- Ensure analysis of all marketing initiatives from marketing and business effectiveness prospective.
- Ensure only effective marketing campaigns/initiatives are continued
- Drive market research activity within the region, and suggest new market research projects to provide information for the development and enhancement of marketing programs
- Ensure the identification and analysis of card payment trends, market opportunities, cardholder behaviour, and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business direction
- Monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential risks
- Manage the allocated budgets for the region and ensure all marketing activities are performed within budgets and in full compliance with existing rules and policies
- Assess all local marketing activities against key marketing KPI’s within agreed measurement framework
- Act as the Visa brand guardian and ensure all communications comply with regional and global brand strategies and guidelines
- Negotiate and secure contracts with all external partners

Manage Marketing Agency Relationships
- Manage relationships with the agencies and manage their activities effectively ensuring efficient delivery of agreed plans
- Lead briefing process for creative and media agencies on all campaigns, and safeguard the Visa brand and its values
- Review and evaluate all agency work product
- Ensure the agencies deliver on their contractual obligations

Provision of Marketing Support **with, to and for** Client Banks
- Provide professional marketing advice and consultancy to clients to support clients in

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