Lead Generation Marketing Manager
1 month ago
**Role Overview**:
**Key Responsibilities**:
**Strategic Planning & Campaign Development**:
- Develop compelling ad copy, visuals, and campaign structures that resonate with target audiences interested in off-plan properties.
- Oversee the creation and optimization of landing pages to increase conversion rates.
**Performance Optimization**:
- Continuously monitor and adjust campaigns based on data insights and performance metrics (e.g., CPC, CPA, CTR).
- Conduct A/B testing on creative elements, copy, and targeting to optimize campaigns for lead quality and conversion.
- **Lead Nurturing & CRM Management**:
- Manage and segment the CRM database to ensure lead information is organized, current, and effectively nurtured.
- Work closely with the sales team to set up lead qualification criteria and optimize lead nurturing workflows.
**Collaboration & Communication**:
- Collaborate with sales, design, and content teams to ensure cohesive marketing materials and smooth lead handover.
- Act as the main point of contact for external marketing agencies or vendors to ensure consistent campaign quality and ROI.
**Market Research & Competitive Analysis**:
- Stay updated on real estate market trends, competitor activities, and customer preferences.
- Regularly analyze the competitive landscape to refine lead generation tactics and position our offerings effectively.
**Data Analysis & Reporting**:
- Track and report on key performance metrics related to lead generation, conversion rates, and ROI.
- Provide insights and recommendations to management on campaign performance and future opportunities.
**Requirements**:
- **Experience**: 3+ years of digital marketing experience with a focus on lead generation, preferably within the real estate sector.
- **Education**: Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced certifications in digital marketing are a plus.
**Skills**:
- Strong analytical skills with experience using tools such as Google Analytics, CRM software (e.g., HubSpot, Salesforce), and marketing automation platforms.
- Proven experience in managing lead generation budgets and optimizing spend based on performance.
- Exceptional project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
Pay: AED4,000.00 - AED7,000.00 per month
**Experience**:
- Digital Marketing - Real Estate: 3 years (required)
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