Sales & Marketing Executive
6 months ago
**Job Summary**:The Social Media and Marketing Executive is responsible for developing and implementing effective social media and digital marketing strategies to increase brand awareness, engage with the target audience, and drive online traffic and sales. This role involves content creation, social media management, analytics, and collaboration with the marketing team to achieve organizational goals.
**Key Responsibilities**:
**Social Media Management**:Create and curate engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
Schedule and publish posts, and respond to comments, messages, and user inquiries.
Monitor and analyze social media performance metrics and make data-driven decisions to improve engagement and reach.
**Content Creation**:Develop and produce high-quality and relevant content, including text, images, videos, and infographics, to support marketing campaigns.
Ensure content aligns with the brand's voice, values, and messaging.
**Digital Advertising**:Plan and execute digital advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, and others.
Optimize ad performance through A/B testing and audience targeting.
**Website Management**:Collaborate with web developers to ensure the website is user-friendly, up-to-date, and SEO-optimized.
Create landing pages for marketing campaigns and track their performance.
**Analytics and Reporting**:Regularly assess and report on the performance of social media and marketing efforts using tools like Google Analytics and social media insights.
Use data to refine and improve strategies.
**Market Research**:Stay up-to-date with industry trends, competitor activities, and emerging technologies.
Conduct market research to identify opportunities for growth and improvement.
**Collaboration**:Work closely with the marketing team, designers, and other stakeholders to coordinate campaigns and branding efforts.
Communicate with sales teams to align marketing strategies with sales objectives.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in social media management and digital marketing.
- Proficiency in using social media platforms and digital marketing tools.
- Excellent written and verbal communication skills.
- Strong creative and visual design skills.
- Knowledge of SEO, SEM, and PPC advertising.
- Analytical skills for data-driven decision-making.
- Ability to multitask, work independently, and meet deadlines.
- Strong problem-solving and project management abilities.
- Knowledge of graphic design and video editing software is a plus.
**Salary**: AED3,000.00 - AED4,500.00 per month
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Marketing: 2 years (required)
- marketing executive: 2 years (required)
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