Digital Marketing Manager Al Futtaim Automotive ..

6 months ago

Dubai, United Arab Emirates Talent Pal Full time

Job Requisition ID: 158754

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

- Responsible for developing, maintaining, and executing digital campaigns/ offers to maximise enquiries, sales, retention, and loyalty for a new electric mobility brand
- Handle the digital campaign launching process from briefing agencies to reviewing media plans and execution on timely basis.

What you will do:

- **Digital Marketing - Brand support**:

- To support the brand in their own organic and paid media development.
- To assist in driving digital marketing best practice within the organisation.
- Uphold divisional policies and standards, ensuring alignment to group strategy.
- To manage the use of digital media to support the company’s product strategy.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- **Digital Media & Advertising**:

- Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
- Act as the main point of contact for all automotive media relations with a focus on increasing media efficiencies and driving divisional wide best practice.
- Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
- Support in end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations
- **Digital Campaign Planning, Analysis & Execution**:

- Assist in briefing the media agencies of any new campaigns once requested from any of the brands and in line with the marketing calendar.
- Follow up on the media plans and assist in optimizing the media plans
- Follow up on the campaigns go-live dates and make sure all campaigns are timely launched.
- Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
- Draw insights and present results clearly to facilitate sound decision making on next steps.
- **Required skills to be successful**:

- Managed a multi-million-dollar budget and country wide campaigns.
- Experience in managing media agencies and working with big publishers (META, Google, etc.)
- Deep understanding of the media scene and top preforming platforms in KSA.
- Ability to independently setup media plans and execute the same within the digital space.
- **About the Team**:

- This role will be reporting directly to the Head of Marketing.
- **What equips you for the role**:

- Education: Bachelor’s in Marketing, Digital marketing or Communications, Analytics
- Expert knowledge of Digital Marketing practices (including Digital Media), and thorough knowledge of Web Analytics, CRM and CX.
- Minimum Experience and Knowledge: Minimum of 8 yrs. Digital Marketing experience (Automotive Marketing experience is not essential).
- **Job-Specific/Technical Skills required to complete the tasks**:

- Strong knowledge in Digital Marketing Campaigns, SEO/SEM, Display and Advertising.
- Experience in marketing cloud software and Digital Analytics Tools
- Experience in using a variety of CMS and social media platforms and tools
- Experience in creating cross channel digital campaigns.
- Strong communication skills in English & Arabic.
- Analytical and problem-solving skills
- Ability to self-manage and self-motivate.
- **About Al-Futtaim Automotive**:

- A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
- Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as EV brands.
- We are driven by a cu

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