Head of Digital Marketing

4 months ago

Dubai, United Arab Emirates Talent Pal Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

**Overview of the role**

**What you will do**
- Develop and execute a 360-degree digital marketing strategy to drive user acquisition, engagement, and retention for the app.
- Manage the digital paid media budget and activate performance marketing campaigns across all channels, including Meta, UAC, Apple Search, and other programmatic channels.
- Lead the in-app content strategy, implementation and management of Blue brands in the App aligned with Blue key business goals in collaboration with Product & Tech team
- Improve and support the achievement of Blue marketing goals, including:

- Increasing Blue awareness (branding and offers/promotions), Driving qualified traffic to the Blue app (A-MAU), Enhancing Blue engagement levels (MAU), Optimizing CRM KPIs (CTR), Reducing engagement costs (CPC, CPI)
- Ensuring seamless CX & branding within the Blue app (content alignment with strategic guidelines)
- Implement and optimize marketing automation tools to streamline workflows and enhance the efficiency of marketing campaigns and app performance.
- Lead the deployment of marketing-led user stories, bridging the gap between marketing and data teams to facilitate effective communication and collaboration.
- Work closely with brands, the marketing team (digital marketing, partnership, content/graphics designer), and the data team to align CRM strategies with overall marketing and business objectives, ensuring a seamless customer experience.

**Required Skills to be successful**
- Solid stakeholders management
- Leadership skills
- Communication skills

**What equips you for the role**
- Bachelor's degree in Digital Marketing, Product Marketing, or a related field.
- Proven experience in team management.
- Hands-on expertise in CRM loyalty marketing, including a solid understanding of concepts and best practices.
- At least 10 years of experience in marketing technology and platforms, focusing on CRM loyalty. Experience in mobile app ecosystems is advantageous.
- Familiarity with Marketing Automation, CMS platforms, and Mobile Attribution tools such as Adjust, CRM such as Bloomreach, Analytics tools like Firebase is a plus.
- Knowledge of Agile technology is beneficial.
- Collaborative mindset and the ability to thrive in a fast-paced environment.

This job has been sourced from an external job board.

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