Demand Generation Marketing Manager

11 hours ago


Dubai, United Arab Emirates Sana Commerce Full time

Marketing

United Arab Emirates, Dubai
- Loes Leeuwenkamp- Corporate Recruiter - EMEA/APAC- At Sana Commerce we are committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths._

**Your job**:
As a Demand Generation Marketing Manager, your goal is to fuel and accelerate the growth of Sana Commerce in the United Kingdom and Ireland. You are responsible for generating demand for Sana Commerce through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities. You will work alongside the digital marketing specialist and the content marketing specialist.
Digital marketing plays a huge role to capture the success of your demand generating initiatives, including paid search, display and paid social. You know how to leverage these channels for campaign initiatives, including regional strategy and segmentation.

You will be part of the EMEA marketing team, leading our demand generation strategy in the UKI, and report directly to the General Manager of this region.
- Identify and segment audiences and develop integrated, multichannel campaigns that will drive demand for Sana Commerce.
- Have a deep understanding of our customers and use those insights for content creation, campaigns, and messaging.
- Execute data-driven experiments and leverage new marketing channels (agile marketing approach) to drive growth strategy.
- Drive regional brand awareness programs and take the lead on regional PR activities.
- Accountable for region-specific pipeline performance report back on campaign and channel results and use these results to forecast where optimizations are needed.

**What’s in it for you?**
- ** Personal development. **We believe that as our company grows, our people should be able to grow with us. We value learning and development opportunities for all our employees. So, from learning on the job to training and coaching, it’s all there.
- ** Onboarding and buddy program. **It’s always quite new and exciting to start your next adventure. We value a strong onboarding. You will be joining our general onboarding, will be introduced to a buddy, and will get a role-specific onboarding as well.
- ** Entrepreneurial environment.** We are a fast-growing international scale-up organization in software. We encourage initiatives and ideas from our people. We like to accomplish things together as a team.
- ** 3 weeks Work from Anywhere.** We believe that flexibility in the workplace unleashes creativity, improves productivity, and encourages a growth mindset. For this reason, we offer the opportunity to work for three weeks outside of the company or home office, at any location of their choosing.
- ** Health and well-being. **We believe that every employee should be at their best. So, we like to help a little bit with that, physically and mentally. Our “Health Squad” is constantly organizing health and well-being activities to keep us positive, healthy, and energized together.

**What you bring along**:

- At least a bachelor’s degree in the field of Marketing or similar;
- More than 5 years of marketing and/or demand generation experience. You know how to run campaigns and how to get successful results out of our digital channels;
- Data-driven and agile marketing mindset. You have experience with reviewing marketing campaign performance, interpret the metrics, assess market fit and use all these findings to design and improve future campaigns;
- Commercial affinity. You understand how to translate sales needs into marketing projects and you have worked closely with sales to ensure fast and thorough follow up on leads;
- Strong knowledge of CRM (preferably Dynamics 365), LinkedIn Campaign Manager, Google Analytics, marketing automation tooling (preferably Marketo) and Google Ads;
- High level of curiosity. You are very interested in learning and discovering new things and have sharp ideas to improve and optimize current processes and tools;
- Excellent communication and teamwork skills. You will lead the demand-generation strategy for UKI, and working together with our global and local marketing teams in the EMEA and our HQ in the Netherlands.

**About us**

It all started in 2007, with a pizza and a plan. One evening in Rotterdam, the Netherlands, five people came together over a pizza and set out to create a B2B e-commerce platform unlike any other. And Sana Commerce was born.

Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. How? By making our customers’ SAP or Microsoft Dynamics ERP and e-commerce work as one. This unlocks total customer convenience, reliability without compromise, and constant evolution.

Sana Commerce is currently powered by more than 500 employees. We all have our own expertise and specialties, from sales and marketing to project management and



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