Programmatic Executive

1 week ago


Dubai, United Arab Emirates Xaxis Full time

We are looking for a Junior Programmatic Specialist to join the Programmatic Buying Unit (PBU) for MENA, based in Dubai. You will play a key role in the operations team and report to the Programmatic Consultant in the team. You will be highly involved in operation and optimization of programmatic buying, and work closely with other digital functions at GroupM as well as agencies, clients, publisher vendors and tech vendors. We are looking for a dedicated individual with a positive attitude, a good working ethic and someone who thrives on challenges.

Reporting of the role This role reports to the Programmatic Consultant, Programmatic Buying Unit. 3 best things about the job:
1. You would have the opportunity to be at the forefront of an emerging industry

2. You would be exposed to a global client’s needs on programmatic, and all kinds of programmatic campaign operations. (iVideo, RTB, PD, PG etc.)

3. You could work with the biggest media agency in the world as well as a network of the most experienced programmatic experts in the industry.

Measures of success
- In three months: - Have a basic understanding of the local digital media landscape and key publishers/partners. - DSP certified - Understand all media concepts, tools and methodologies that are used in the PBU.

In six months: - Be able to lead and manage multiple programmatic campaigns independently and deliver good outcomes. - Play a key role to coordinate and participate in specific projects.

In 12 months: - Has an in-depth knowledge towards MENA programmatic/ad-tech environment. - Be able to initiate and propose better project approach that demonstrates more value to the client

Responsibilities of the role: - Work with the programmatic consultants to support in programmatic planning, data analytics, insight learning and post-buy reports of PBU’s campaigns. - Work with DSP vendors, 3rd party tracking/data companies and other external stakeholders to ensure the success of PBU’s campaigns. - Hands on in setting up, operating and optimizing various types of programmatic campaigns (display, video, mobile, app) - Cooperate with agencies, publishers, vendors and other PBU members to work on the end to end programmatic process. - Analyze campaign data, develop insights and strategies for campaign optimization.

What you will need:

- Bachelors or higher degree (business, marketing, advertising, communication or a related field preferred but not mandatory)
- Has a good working ethics as well as professional integrity, and be passionate towards digital/programmatic industry.
- Excellent knowledge and skills of Microsoft suites: Excel, PowerPoint and etc.
- Comfortable with numbers; Good understanding of maths.
- Understanding of ad tracking, web analytics, ad serving, DMP is a strong plus.



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