Brand Marketing Manager

2 weeks ago


Dubai, United Arab Emirates Plum Jobs Full time

Our client is a well—established food distribution organization with a strong presence in the HORECA and food service sector.

We are recruiting a UAE experienced brand manager from the food distribution or FMCG sector to join their Dubai team.

**Role Summary**
- Develop and execute 360 degree marketing - brand development and communications strategies to achieve market penetration and retention and drive customer engagement.
- Build a rich database of customer contacts, demographics and behavioral drivers to build the brand through captivating digital and social media marketing campaigns.
- Oversee corporate website updates - collaborate with web developers to upload compelling visuals and ensure user-friendly navigation.
- Plan, execute, optimize and monitor paid marketing campaigns across various digital and social media platforms.
- Analyze marketing data and insights to measure the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
- Design brand guidelines for communications, collateral, media and packaging.
- Create sales decks to capture new business, launch new products and accelerate category growth.
Organize and manage industry events such as GulfFood and hospitality awards.
-

**Mandatory Skills & Experience**
- 8 - 10 years’ B2B brand development experience in FMCG or food and beverage distribution developing and executing online and offline marketing campaigns.
- Strong commercial, financial and analytical skills to analyze key metrics to maximize ROI leverage campaign performance and consumer data and trends insights.
- Digital and social media marketing.
UAE driving license is mandatory.
-
- Currently living in the United Arab Emirates - must be able to live and work in Dubai.
- Excellent command of English to create grammatically correct English content.
- Ability to collaborate cross-functionally with sales to align with brand growth objectives.
Ability to work at a fast pace and manage multiple projects simultaneously.
-

**Education**
- Bachelor’s degree
- Certification in marketing is a strong advantage - Google Analytics



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