Marketing Manager
6 months ago
**About invygo**
invygo is the first car-as-a-service platform across emerging markets; we are an app that enables car shoppers to get an all-inclusive monthly car subscription that comes with insurance, maintenance, and more in a seamless app-based experience.
The business's vision is to be a true disrupter in the mobility space as the first car-as-a-service provider in emerging markets. invygo’s service offers the ultimate flexibility, allowing customers to subscribe to a car from 1 month to 9 months or more, with the option to switch, cancel, or upgrade at any time. As the global market dynamics shifts, invygo has the opportunity to disrupt the mobility sector across multiple regions.
**About the role**
invygo is looking for a results-oriented and creative Marketing Manager who will bring the brand to life, make it relevant to the target audience, while driving acquisition and loyalty. The Marketing Manager will be responsible for leading all social media efforts across multiple countries, launching innovative and creative marketing campaigns, work to optimize paid marketing efforts, and exploring new ways to build awareness and love for the brand among customers
Working closely with the in-house marketing team (including Director of Marketing, Copywriter, Brand Designer and other stakeholders) and creative agencies, you will be developing and executing consumer facing marketing campaigns to establish and promote the invygo brand and its mission.
**What you will be doing**
- Develop marketing plans with specific objectives across different channels and segments
- Brings the brand vision, strategy and tone of voice to life in a relevant manner to the competitive ecosystem and target audience
- Identify target audiences and segments; develop strategies tailored to specific groups
- Use insights to understand target consumer needs and lead efforts to unlock consumer gaps
- Take the lead on launching compelling creatives while also tracking and optimizing performance across channels.
- Responsible for the development of briefs and big Ideas, engagement strategies, and the creation of attractive and rewarding brand experiences
- Develop, implement, and track social media performance and influencer strategy to strengthen brand relevance and engagement
- Create and manage the marketing calendar, identifying campaign opportunities
- Analyze performance KPIs and portfolio data, contribute to pricing and promotional strategy
- Collaborate with the different internal teams to achieve invygo’s acquisition, retention, and engagement goals.
**Requirements**:
**About you**
- 5+ years of experience as a Marketing Manager, with a big focus on brand, social media and content creation
- Experience working in high-growth companies in the MENA region
- Ability to lead the creation of our storytelling strategy from the ground up
- Self-motivated, passionate, and results oriented
- A jack of all trades who can adapt and work in different areas, and specialize as the company grows
**Recruitment Process**
- 30-minute intro call with talent team
- 60-minute interview with Director of Marketing
- Take-home assignment
- 30-minute culture interview with 2 senior business stakeholders
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