Digital Marketing Executive

6 months ago


Dubai, United Arab Emirates Innovation Factory Full time

Innovation Factory is an IT firm that focuses on blockchain based solutions. With a rapidly growing team, the company has designed an entire ecosystem to bring everyday users closer to the technological advancement brought about by blockchain tech.

The digital ecosystem comprises of a number of unique digital solutions/utilities that enhance the lifestyle of its users and enables them to tap into web 3.0, NFT and blockchain based projects.

**Responsibilities**:

- Design strategies/guidelines to channelize e-retailers on-platform traffic to brand efficiently, track conversion rates and make improvements through optimal Media & Marketing Spend Management
- Own the e-comm media calendar & consolidate the same with digital team
- Identify new and emerging marketing channels
- Take ownership of Lead Gen and App Download campaigns with monthly, quarterly, and yearly targets in mind
- Keeping a close eye on the Sales Cycle and assuring a steady flow of Marketing Qualified Leads (MQLs)
- Collaborate with marketing teams to guide A/B creative tests, incrementally tests, and spend scaling tests on campaigns to identify what works best
- Plan and strategize landing page optimization
- Monitor SEO and user engagement and suggest content optimization
- Ensure that marketing campaigns are run effectively and conduct analysis afterwards
- Stay updated with new trends, technologies, and best practices in social media
- Collaborate with the business team to support the development, execution, and optimization of online advertising campaigns
- Assist in analyzing data to identify trends, insights, and opportunities for enhancing ad performance
- Prepare comprehensive reports and presentations to communicate ad campaign results, insights, and recommendations to stakeholders
- Conduct market research to stay updated on industry trends and competitor activities in the online advertising landscape
- Support the team in managing and maintaining relationships with clients partners
- Contribute to the development of creative ad solutions to drive engagement and conversion
- Connect with industry professionals and influencers via social media to build a powerful network
- Assist in any given task by the department head.

**Requirements**:

- Bachelor’s Degree in Marketing, Advertising, Communications, or related field
- Proven minimum 5 years of Digital Marketing experience with a focus on ecommerce platforms
- Excellent analytical skills with the ability to interpret data and generate actionable insights
- Strong communication and collaboration skills to work effectively with cross-functional teams
- Meta Certifications (Facebook, Instagram, etc.) required
- Google Certifications (Google Ads, Google Analytics) required
- Hands-on experience with SEO/SEM & Google Analytics
- Keen interest in Crypto, Blockchain, NFTs, and Metaverse
- Critical thinker with strong problem-solving skills

Application Question(s):

- How long is your notice period?
- How much is your salary expectation in AED?


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