Educational Marketing Officer

2 weeks ago

Al Qusais, United Arab Emirates ASTI Academy Full time

**Job title: Marketing Officer**

**Department**:External Relations and Marketing

**Location**: Al Qusais 2, Dubai, UAE

**Reporting to**: Business Development Manager (Head of Marketing) and Academy Director

**Job purpose**

To support the Business Development Manager in raising the visibility of the Academy by carrying out an effective marketing and communications plan in order to:

- Attract new students across the Academy’s portfolio and publicize the strengths of the academic faculty,

Academy facilities and services.
- promote the profile of the Academy as a whole to external audiences.
- Reach out to Schools and school students

**Source and nature of management provided**

Business Development Manager (Head of Marketing) and Academy Director

**Staff management responsibility**

N/A

**Special conditions**

A small amount of out-of-hours working may be needed for special events.

**Main duties and responsibilities of Marketing Officer at ASTI Academy**
**Summary**:
This is a role with a high level of accountability and the key measures of success are:

- The number of new enquiries generated and the conversion of enquiries through to enrolment.
- Building and sustaining strong and effective relationships with the parent and alumni body
- Retention across key transition points within the Academy

**Strategic Marketing**
- Develop an in-depth knowledge of parent needs and of local market trends and developments to inform

Academy marketing strategies
- Develop the whole Academy marketing strategy including product development, pricing, multi
- channel communications plans and parent engagement programmes to support enrolment growth across the whole

Academy
- Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
- Liaise with Business Development Manager (BDM) cum Head of Marketing and Academy Director regarding all matters pertaining to and retention of students.

**Marketing Execution**
- Implement advertising, communications and event activities to support recruitment and retention
- Responsible for the production of the annual Academy magazine
- Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
- Contribute into Academy website including content and customer experience and the Academy’s social media channels

**Marketing Management**
- Marketing Budget management

**Relationship Management.**
- Develop effective parent engagement programmes and regularly interact with parents to build insights and positive relationships
- Develop and manage relationships with feeder Academy’s to support enrolment growth
- Identify relevant community-based initiatives in which the Academy can play a relevant part, to support awareness / positive brand perception etc.
- Work collaboratively with Academy colleagues and admissions team, contribute to sharing of best practice.

**Other**
- Set agenda, chair and minute fortnightly internal strategic marketing meetings with the Senior Leadership

Team
- Any other duties, as required regularly or occasionally, to ensure the smooth running of marketing, admissions and the Academy’s

**Market analysis & planning and new programme development**:
Input into the Academy’s marketing plans: gathering market intelligence and working with the Business
Development Manager (BDM)to analyse results in relation to the Academy’s marketing plans. Supporting the BDM in planning, researching and coordinating the Academy’s promotion, liaising with relevant parties both internally and externally.

**Person Specification**
- At least 5 years’ experience in the field of marketing.(Desirable Work Experience in the field of Strategic

Planning/ Consumer Marketing / Digital Marketing / Events management / PR)
- **Enthusiasm for the company and industry**:

- High standard of numeracy and literacy
- Ability to analyse and clearly present statistical material
- Excellent organisation skills - meticulous and well-organised with a proven ability to multitask
- Excellent communication/presentation skills
- Great customer service skills
- Hardworking, with an ability to meet strict deadlines
- Good interpersonal skills with an outgoing personality
- Creative and imaginative
- Excellent work ethic
- Good ICT skills (familiar with Microsoft Office)
- Willingness to learn, able to take criticism and be self-critical
- Willingness to travel overseas on behalf of the organisation if needed for cover
- Excellent spoken and written Dutch and English
- Permission to work in the Netherlands

**Desirables**:

- Foreign languages
- Knowledge of foreign cultures

**Working Hours**:

- 9.00am - 5.00pm, Full-time Position
- Some occasional evening and weekends working required (Additional will be paid)

**Salary**: As per the listing

**Salary**: AED3,500.00 - AED4,000.00 per month

Ability to commute/relocate:

- Al Qusais: Reliably commute or planning

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