Marketing Manager

2 months ago


Dubai, United Arab Emirates The Arts Club Dubai Full time

The Arts Club Dubai is perfectly located in the heart of the DIFC, set over four floors and totaling 65,000 square feet, in the brand-new ICD Brookfield Place development designed by Foster + Partners.

It is the first international outpost of the celebrated and historical private members’ club, established in 1863 in Mayfair, London. The Club’s membership is a growing community of like-minded, diverse and dynamic people, all hailing from different cultures and sectors, from the region and further afield.

A lifestyle for our members.

The Club provides its members with a home away from home: a sanctuary for those seeking comfort, hospitality and elegance, with a level of quality, service and attention to detail that will leave them wanting for nothing.

**POSITION PURPOSE**

**ESSENTIAL FUNCTIONS / DAILY DUTIES**
- Support with the planning, development, and execution of the Club’s brand and marketing activities across
- Branding: managing brand coherence efforts across the below pillars, keeping all brand assets up-to-date in line with the evolving Club targets;
- PR: managing the implementation of the PR agency’s quarterly action plan across press and KOLs;
- Web, App & Podcast: creating strategic copy and curating the visual experience on a very regular basis in line with the platform requirements, brand TOV, and target demographic;
- Graphic & Product Design: providing clear guidelines for the Club’s graphic designs across brand assets, print & digital collateral, illustrations, and merchandise;
- Content Creation: strategising and guiding the Club’s content creation activities across photo
- and videography, and animations;
- Social Media: supporting with the creation and implementation of the Club’s social media strategy (focus on Instagram and LinkedIn), including a quarterly content plan (brand/local);
- Events: supporting with the creation and implementation of the Club’s event strategy across local and international occasions (e.g. Ramadan, Christmas) and member activations
- Work with the Director of Marketing & Communications to strategise brand & marketing initiatives across the Club offerings, and keep track of the established marketing KPIs
- Support with the assessment of the Club’s marketing needs, in line with the brand identity, target demographic, and specific occasions
- Strategise and coordinate the feedback from the relevant Heads of Department across Marketing, Design & Architecture, Cultural Programme, and Operations, to ensure the brand and marketing initiatives are in line with the respective departmental requirements
- Initiate research necessary to build the marketing strategy of the Club
- Support with the selection of external contributors (agencies/suppliers), and manage their respective contributions
- Attend relevant events and members’ activations

**WHAT WE ARE LOOKING FOR**:

- Min. 5 years of marketing-related experience in hospitality, fashion, or related
- Strong affinity with the luxury industry required
- In-depth knowledge of luxury branding & marketing strategies
- Extensive experience with Instagram, LinkedIn, Microsoft Office, Keynote, Monday, Wordpress, Mailchimp, ChatGPT prompts
- Basic experience with Adobe Creative Suite
- Basic experience with content creation (photography)
- Experience with videography is a plus
- Proficiency in writing copy for web, newsletters, and social media
- Profound eye for detail
- Multidisciplinary

INDBOH



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