Product Manager

4 weeks ago

Dubai, United Arab Emirates GSK Full time

**Site Name**: UAE - Dubai

**Posted Date**: Nov 23 2023

Are you a **Product Manager **who is energized by the challenge of being part of one of the leading pharmaceutical companies worldwide? If so a **Product Manager - Specialty **role is the one for you to explore.

As the **Product Manager** - Specialty** for one of the most strategical assets of GSK, you will lead the strategic planning and execution of integrated campaigns/initiatives across the Gulf region. You will be expected to meet the needs of the changing business demands, manage the evolution of our strategic asset including new indication launches, manage complexity of the internal and external commercial dynamics. This is a key role that will involve the development and effective execution of marketing strategies to deliver the business objectives and growth ambition in our specialty business unit.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
**Core Responsibilities**:

- Leading the product and delivering the commercial plans & activities aligned to LOC priorities and strategical direction.
- Developing the annual marketing and sales strategy for Gulf markets, plan for new launches, achievement of brand KPIs, identifying new customer segments / product segments and enhancing the brand image
- Monitor product lead and lag performance on monthly basis and drive required actions with close collaboration with the first line sales leader and the specialty account managers.
- Leading and delivering the multi-channel activity plan, creating & optimising materials that are pivotal to product’s local market access & competitive differentiation, utilising an evidence-based approach to maximize reach, engagement and conversion.
- Establishing long lasting relationship with scientific societies & KEEs to leverage advocacy & support patient care across the region.
- Collaborating closely with cross-functional team members and other stakeholders to provide rapid, actionable insight to optimize performance and serve the growth ambition behind the product.
- Managing and controlling promotional A&P budget to ensure optimum profitability within budget limits and deliver enhanced ROI.
- Understanding of dynamic reimbursement and access structures and providing continuous solutions for patient access in close collaboration with medical and access teams.
- Leading the gathering, processing and analysis of competitor intelligence in the relevant market and formulate GSK’s response to ensure a consistent competitive edge.

**Accountability & Deliverables**
- Full delivery of the annual brand plan objectives with maximum operational excellence.
- Unique, quick, agile customer experiences to enhance product loyalty.
- Work with specialty account managers to understand the barriers being encountered on the ground and create ‘enablers’ that accelerate product performance according to the expectations.
- Consolidate metrics on a weekly/monthly/quarterly basis & review and make recommendations on the KPI/measurement framework for the product to ensure useful and timely insight that is actionable and drives the business.
- Ensure development of key dashboards (patient recruitment, consumption dynamics etc.) to track progress, highlight issues and provide solutions.
- Contribute to the forecast & supply of the product, ensuring close follow up with supply team and CTC team on timely delivery of quantities to meet patient demands.
- Ensuring effective adherence and implementation of governance processes and policies.

**Why you?**

**Basic Qualifications**:
We are looking for professionals with these required skills to achieve our goals:

- Bachelor’s degree in science related or technical skills required areas such as medical, pharmacy, management, marketing, engineering etc.
- Minimum of 5 years pharma industry experience; ideally in various therapeutic areas and different functions with product launch know-how.
- Having previous marketing experience with full accountability is must; specialty experience may be prioritized.
- Comprehensive understanding of the specialty business dynamics, country specific requirements and related HCP groups such as pulmonologists, allergists and ENT physicians.
- Crafting high-impact customer experience plans that conform to local market needs using multi-channel marketing to meet the needs of customers.
- Able to manage relationships with HCPs, key institutions, professional associations, decision makers and other key stakeholders.
- Able to build and lead a brand team without direct authority that consists of cross-functional team members.
- Proven success record within his/her company
- Resilient, self-motivated and persistent, able to meet deadlines and be effective under pressure.
- High commitment to ethical values-based management.
- Full demonstration of the GSK expectations accountability, courage, teamwork and devel

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